Richard Kellam

Senior Vice President, Global Sales & Marketing

The Goodyear Tire & Rubber Company

Richard Kellam joined The Goodyear Tire & Rubber Company as Senior Vice President, Global Sales & Marketing in 2014. In September 2017, he assumed the additional responsibilities of leading the Emerging Markets business in Goodyear’s Europe, Middle East and Africa region.

Kellam, has more than 30 years of experience in key sales and marketing leadership roles in global companies.

Prior to joining Goodyear, he had been global chief customer officer with Mars Incorporated, a global manufacturer of confectionery, pet food and other food products, since 2009. He was responsible for building world class sales and marketing capabilities and processes across all Mars business units. 

During his 14 years with Mars, Kellam held a series of senior marketing roles with business units in North America and Europe including serving three years as president of Mars Petcare Europe, where he drove significant increases in sales and earnings, led brand strategy and accelerated innovation.  

Prior to Mars, he spent seven years with The William Wrigley Company in marketing and general management roles of increasing responsibility based in the United States, Canada, India and Malaysia. Kellam began his career with Playtex Limited and also held marketing roles with Robin Hood Multifoods and Molson Breweries. 

Kellam holds a bachelor’s degree from Western University in London, Canada.

Kellam and his wife Shelagh, are natives of Toronto and have one daughter and three sons.