Goodyear Assurance Fuel Max Tires Selected for Scion iQ

September 9, 2011

AKRON, Ohio, September 9, 2011 - Scion has selected Goodyear’s popular fuel-efficient tire, Assurance Fuel Max, as the exclusive original equipment fitment for its new "micro-subcompact" car, the 2012 Scion iQ.

The Scion iQ is only 10 feet long yet seats four people, making it the world’s smallest four-seater. Scion announced that the iQ will achieve an EPA-estimated 37 miles per gallon combined fuel economy and will start appearing in dealer showrooms this October.

The standard tire fitment for the 2012 Scion iQ will be Goodyear’s Assurance Fuel Max tires in size P175/60R16.

The Assurance Fuel Max features a fuel-saving tread compound that helps reduce energy loss as the tire rolls. In addition, Wet and Dry Tread Zones enhance all-season traction. The Wet Tread Zone features dual Aquachannel grooves to help evacuate water away from the treadface when driving on wet roads. The Dry Tread Zone helps enhance handling and grip for confident maneuvering on dry pavement.

Goodyear’s Assurance Fuel Max is also available as a replacement tire choice for many popular vehicles, including passenger cars, SUVs and CUVs.

The 2012 Scion iQ is one of many fuel efficient vehicles that come standard with Goodyear’s Assurance Fuel Max tires – including the Toyota Prius, Chevrolet Volt, Chevrolet Cruze Eco and Ford Fusion S.

Goodyear tires are original equipment on many vehicles from Acura, Audi, Cadillac, Chevrolet, Dodge, Ford, GMC, Infiniti, Isuzu, Jeep, Land Rover, Lexus, Mazda, Nissan and Toyota. Traditionally, more new vehicles in North America are equipped with Goodyear tires than any other brand.

Goodyear is one of the world’s largest tire companies.  It employs approximately 73,000 people and manufactures its products in 54 facilities in 22 countries around the world.  Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.  For more information about Goodyear and its products, go to www.goodyear.com.

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