Goodyear’s Assurance MaxLife Delivers More Miles

January 26, 2018

New MaxLife is highest-mileage tire in Goodyear’s history

AKRON, Ohio, Jan. 26, 2018 –  The Goodyear Tire & Rubber Company introduced the highest-mileage tire in its nearly 120-year history, the Goodyear Assurance MaxLife, during its 2018 Customer Conference in Nashville, Tenn., this week.

Designed for savvy consumers looking for quality with long-lasting value, the Goodyear Assurance MaxLife extends journeys with an 85,000-mile limited tread life warranty.

Bolstered by Goodyear’s TredLife Technology, the tire delivers up to 30 percent more miles of all-season traction compared to the standard all-season tire.

The Goodyear Assurance MaxLife also features a unique treadwear gauge that shows how much tread life remains as the tire wears, allowing drivers to conveniently read their tread depth through built-in wear gauges at any time.

“The Goodyear Assurance MaxLife combines years of experience with today’s technology to deliver long wear, reliability and great value for consumers,” said Andy Traicoff, vice president, North America Sales.

Available in 45 sizes, from 15 inches to 20 inches – and covering 75 percent of the cars, minivans and SUVs on the road today – the Goodyear Assurance MaxLife also boasts a variety of stability-enhancing features.

The tire is compatible with vehicles like the Ford Escape; Toyota Camry, Corolla and RAV 4; Nissan Altima and Rogue; Honda Accord, Civic and CR-V; and Kia Sorrento.

The Goodyear Assurance MaxLife is the newest addition to Goodyear’s Assurance family of tires, joining the recently launched Goodyear Assurance WeatherReady. Since 2004, Goodyear has put more than 60 million Assurance tires on the road to make it one of the most successful product lines in the history of the tire industry.

About Goodyear

Goodyear is one of the world’s largest tire companies. It employs about 64,000 people and manufactures its products in 48 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.