Presenting Roll by Goodyear: A Simple Way to Buy and Install Tires

October 15, 2018

New retail concept is first of its kind in the tire industry

AKRON, Ohio, Oct. 15, 2018 – The Goodyear Tire & Rubber Company is introducing a completely new tire shopping and installation experience: Roll by Goodyear.  The Washington, D.C., metro area is the first market where Roll by Goodyear showrooms and the multiple installation options will be available.

Shopping preferences have changed with consumers favoring convenience, efficiency and an ability to shop interchangeably online and in-store and Roll by Goodyear was designed with these needs in mind.

“Roll by Goodyear makes buying tires easier,” said Fred Thomas, vice president and general manager of Goodyear Retail. “Guests can choose when, where and how to install their tires and they are in complete control of the process from start to finish. Goodyear is eliminating the waiting room and giving people­­­ time back in their day to do the things they really want to do­­­­.”

Here’s how it works:

  • Guests start their shopping online with a seamless experience at or in a showroom.  Roll by Goodyear showrooms are located in vibrant lifestyle centers where people live, work and play.
  • Once tires are purchased either online or in-store, guests can pick from a handful of installation options.  They can drop off their keys at a showroom and enjoy the nearby amenities or Roll by Goodyear will provide valet service that will pick up a guest’s vehicle from a location of their choice and bring it to back to wherever they are.  People can also schedule a mobile installation van that will come to where they are and install their tires.
  • The entire installation will be accompanied by real-time email or text status updates so no time is spent wondering when your vehicle will be ready.

Goodyear conducted significant pre-market testing for Roll and the results were extremely favorable across all demographics, particularly with millennials.

While Roll by Goodyear will look, feel and transact differently from Goodyear’s traditional company-owned stores, they are backed by the 120-year history of innovation, quality and superior performance of Goodyear.

Roll by Goodyear showrooms in Washington D.C. Metro Area:

Shoppes of Bethesda: 4919 Elm Street, Bethesda, MD 20814

Downtown Crown: 321 Ellington Blvd, Gaithersburg, MD 20878

Shoppes at Town Center: 19877 Century Blvd, Germantown, MD 20874

Pike Center: 12103 Rockville Pike, Rockville, MD 20852-1605

­­­­­­About The Goodyear Tire & Rubber Company

Goodyear is one of the world’s largest tire companies. It employs about 64,000 people and manufactures its products in 48 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to


October 15, 2018