Toyota Chooses Goodyear Wrangler Tires Exclusively for 2016 Tacoma TRD Off-Road Grade

August 20, 2015

AKRON, Ohio, Aug. 20, 2015 – Toyota has chosen Goodyear Wrangler tires exclusively for its most off-road capable mid-size pickup—the 2016 Tacoma TRD Off-Road grade.


Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, Toyota says the new Tacoma was designed to meet the needs of active drivers on a variety of tamed and untamed surfaces. To help drivers reach their destination, both on and off-road, the Tacoma TRD Off-Road grade will rely on Goodyear’s Wrangler All-Terrain Adventure with Kevlar® tires in size P265/70R16.


“For decades, both Goodyear and Toyota have built a reputation on helping off-road enthusiasts conquer some of the world’s toughest terrains,” said Johann Finkelmeier, Goodyear’s vice president of North America original equipment sales. “Our Wrangler All-Terrain Adventure with Kevlar® has been tuned specifically for the 2016 Tacoma to provide superior performance during everyday highway driving, while allowing drivers to go off-road at a moment's notice.”


The Wrangler All-Terrain Adventure with Kevlar® features a number of innovative technologies, including Goodyear's Durawall Technology, which helps resist sidewall cuts and punctures. Its open tread pattern offers versatile off-road traction in wet, muddy conditions, while a specialized tread compound and biting edges help grip the road in snow and rain. Rugged strength is provided by a layer of DuPont™ Kevlar.®


The TRD Off-Road grade is equipped with 4WDemand part-time 4WD with an electronically controlled transfer case and Automatic Limited Slip Differential (Auto LSD). It also features an off-road tuned suspension equipped with Bilstein® shocks and a Multi-Terrain Select system (automatic transmission only) that allows the driver to choose between different
types of terrain such as loose rock, or mud and sand.


About Goodyear
Goodyear is one of the world’s largest tire companies. It employs about 67,000 people and manufactures its products in 50 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.


About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. For more information about Toyota, visit www.toyotanewsroom.com.

August 20, 2015
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