shaping the mobility revolution

Goodyear’s innovative spirit and drive for excellence puts us at the epicenter of the mobility revolution. We are partnering with customers and other collaborators to shape this transformation.

our commitment

why it matters

Our industry is rapidly transforming to accommodate our evolving world. We are driving toward a mobility future in which shared vehicle models and fleets are commonplace, and the vehicles themselves are smarter, safer and emit significantly fewer greenhouse gases. Tires are critical components to accomplishing these objectives, and given Goodyear’s Innovation Excellence, we have much to offer in this transformative space.


what we're doing about it

In addition to our innovation management outlined in Advancing Tire Performance, Goodyear’s Innovation Technology and New Ventures groups are constantly exploring technological advancements that will better serve our customers’ current and future needs, and reshape the future of mobility. We conduct competitor and consumer benchmarking to understand where the market is going and how our customers’ needs are shifting.

our focus


We understand that our consumers favor convenience and efficiency. Therefore, we designed a new tire-buying and replacement process that caters to our consumers’ needs. In October 2018, we introduced a pilot retail concept called Roll by Goodyear, which differs from our traditional tire stores in aesthetics, location, and service offerings.

As a part of the Roll service, we offer delivery options, such as online valet booking where we will pick up and drop off our consumers’ vehicles at their preferred locations. Alternatively, we offer a mobile installation service, where we will travel to our consumer’s desired location and install the tires. We currently offer our mobile installation service in select cities in the U.S. Our four Roll by Goodyear concept stores are located around the Maryland and Greater Washington D.C. area, and we plan to open in additional areas in early 2019.

connected and intelligent tires

As our OEM customers begin to shift to more autonomous vehicle capabilities, Goodyear will be ready with connected and intelligent tires that can respond with optimum stopping distance and high performance to enhance rider safety. We are collaborating with our OEM customers, as well as universities, research institutions, start-ups and governments to complement Goodyear’s expertise and advance our technologies. In June 2018, we began collaborating with Mcity, a public-private partnership led by the University of Michigan to advance connected and automated vehicle technology. We also are providing tires for the Local Motors Group, which developed a self-driving fleet of people-moving shuttles, called Olli.

fleet digitalization 

Goodyear’s ability to service commercial fleets is well established, and we have already begun to offer digital connectedness in the form of advanced telematics and predictive analytics technology. In 2018, we launched a proactive services pilot program to provide predictive analytic maintenance for fleet tires. With our proprietary artificial intelligence technology, we will help fleets predict when their tires need service or replacement, improving overall tire management and maximizing uptime across the fleet.


Tires are among the top expenses for commercial fleets. Through Goodyear services, we are able to help reduce commercial fleets’ total cost of ownership and maximize their return on investment. For instance, using our digitization tools and sensors such as Tire Optix, our commercial fleet customers will no longer need to physically check the tire pressure of each tire on each vehicle in their fleet, saving them time and money.


The architecture of tires will look different in the new mobility ecosystem, where ridesharing and autonomous vehicles will become mainstream. Given the shift in vehicle ownership, lower maintenance and longer-lasting tires will be in demand. In 2018, Goodyear began selling non-pneumatic tires (NPT) for zero-turn radius mowers. This airless turf tire, the Goodyear TurfCommand with DuraWeb™ Technology, is designed to eliminate flats and air pressure checks, offering worry-free performance. The technology is part of Goodyear’s strategy to develop maintenance-free options for passenger and commercial vehicles, particularly in fleet applications. Additionally, we are developing a tire with non-pneumatic technologies for future missions to Mars.

SealTech is Goodyear’s latest extended mobility solution, a practical alternative to a spare tire. Based on post-cure sealant technology, SealTech automatically seals a puncture up to 5mm in diameter in the tire tread, while providing excellent and balanced driving performance after a puncture. The SealTech is the chosen tire for the Volkswagen Arteon.


Goodyear’s new digital platforms for autonomous, shared, and connected vehicles that incorporate tire and vehicle telematics are being built on a principle of cybersecurity by design. This is being achieved through proactively implementing cybersecurity best practices and collaborating closely with our world-class IT providers.