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About Our Reporting

The Goodyear Tire & Rubber Company, headquartered in Akron, Ohio, is one of the world's leading tire companies, with operations in most regions of the world and one of the most recognized brand names in the world. Together with its U.S. and international subsidiaries, Goodyear develops, manufactures, markets and distributes tires for most applications.  It also manufactures and markets rubber-related chemicals for various applications.

Goodyear is one of the world’s largest operators of commercial truck service and tire retreading centers. In addition, it operates approximately 1,100 tire and auto service center outlets where it offers its products for retail sale and provides automotive repair and other services. Goodyear manufactures its products in 49 facilities in 22 countries and has marketing operations in almost every country around the world.

Across our brands, which includes Goodyear, Dunlop, Fulda, Sava, Kelly and Debica, we offer a wide range of performance characteristics, from innovative technology and performance handling to all-weather reliability and affordable quality.

Goodyear is a publicly traded company with shares of our common stock listed on the NASDAQ Global Select Market (symbol GT).  The company's financial information is available on the Investor Relations webpage, including our most recent quarterly and annual earnings reports.

Goodyear's 2015 Corporate Responsibility Report covers the calendar year and includes information for all global Goodyear operations, including subsidiaries where the company has a controlling ownership. Goodyear has been publishing corporate responsibility reports on an annual basis since 1996. Operational data are reported on owned as well as leased facilities. All data reported have been collected from Goodyear operations based on standard reporting definitions and requirements. Goodyear's Internal Audit department performed a review of the processes in place to consolidate data presented in this report; however, individual plant data were not reviewed. Water, energy and greenhouse gas (GHG) emissions data from our manufacturing plants in the European Union were verified by a third party. Some data have been reported to governmental agencies that check for accuracy. In 2015, Goodyear’s Global Sustainability department completed an internal validation of all energy and water data at each manufacturing facility.

As a result of ongoing internal reviews and audits, some definition adjustments were found in our Americas and Europe, Middle East and Africa regions’ recordkeeping that impacted our safety incident data. The data were adjusted and process improvements implemented to verify the accuracy of all our operational data.

Goodyear has developed internal recordkeeping requirements that build upon OSHA (Occupational Safety & Health Administration) lagging indicator requirements and internal definitions for leading indicators.

Classifying individual facilities as Highly Protected Risk (HPR) facilities is based on a rating developed by FM Global, Goodyear's risk insurer, for evaluating fire risk potential at each individual site.

This report has used the Global Reporting Initiative (GRI) G4 Sustainability Reporting Guidelines as its reference. For questions about this report, please contact gc@goodyear.com

Materiality Analysis

Goodyear conducted our first materiality analysis in 2014 to identify our most important sustainability issues, as well as those requiring greater focus. The analysis was a global evaluation conducted by a third-party consultant with expertise in environmental and social issues using feedback from more than 350 internal and external stakeholders. The stakeholders involved in the materiality analysis included suppliers, customers, employees, and trade associations.

The materiality analysis identified 23 industry issues while interviews with senior leadership identified an additional two issues. A thorough assessment narrowed the group of 25 issues to our top five material issues with the highest level of importance to both our stakeholders and the business—product quality, safety and performance; new vehicle standards; occupational health and safety; tire labeling; and product innovation—and these are all areas in which Goodyear is extensively involved. The remaining 20 issues are areas in which we are currently engaged or closely monitoring. The results of our current materiality assessment have been plotted on a materiality matrix that demonstrates the importance to our stakeholders and our business. Goodyear's Strategy Roadmap is aligned with these important areas of focus.

We will continue to use the existing materiality assessment to broaden our involvement in material issues and help drive our sustainability efforts, and it will be updated in the future to advance our stakeholder engagement.