World Business Council for Sustainable Development (WBCSD)

Goodyear is a leader in the Tire Industry Project (TIP) of the WBCSD, an industry group that includes the world's largest tire manufacturers. As a CEO-led global association of more than 200 international companies focusing on business and sustainable development, the WBCSD is regarded as a catalyst in global policy development, representing and promoting the role of business in achieving sustainable development.

With the purpose of working together to identify and address the potential health and environmental life cycle impacts of tires, TIP completed an eight-year research project to fill data gaps on tire and road wear particles (TRWP), which included chemical and physical analysis, global sampling and airborne evaluation, ecotoxicity testing and inhalation testing. The research concluded that TRWP do not present significant risk to human health or the environment.

TIP's current work is focused on:

  • Chemicals and materials, which include human and environmental health assessments to understand chemical impacts;
  • Nanomaterials, which include cooperative work with the OECD (Organization for Economic Co-operation and Development) to examine sustainable development and use of nanomaterials by the tire industry;
  • End-of-life tire (ELT) management around the world;
  • Annual reporting of industry environmental and safety key performance indicators; and
  • Product Category Rule (PCR) standard for tires.

For more information about TIP, read TIP’s 10-Year Progress Report.

Suppliers Partnership for the Environment

Goodyear is a member of Suppliers Partnership for the Environment. This is a U.S. Environmental Protection Agency and automotive industry partnership with the objective of advancing corporate sustainability within the automotive supply chain. Goodyear participated in the Materials Assessment and the energy-use management and reduction strategies.

Roundtable for Product Social Metrics

Goodyear is part of the Roundtable for Product Social Metrics, a group that brings together companies from different industries to assess the social impacts of products from a life cycle approach. The group was initiated by PRé, a company that supports organizations in their efforts to measure and improve environmental performance and to establish a clear consensus on social metrics and benefits at the product level. In January 2016, the Roundtable completed and disseminated an updated version of the Product Social Impact Assessment Handbook, and Goodyear collaborated with BASF and BMW on a case study to pilot-test and refine the handbook metrics prior to publication.

The Sustainable Natural Rubber Initiative

The SNR-i (Sustainable Natural Rubber initiative) was launched in 2013 by the International Rubber Study Group (IRSG) with the goal of creating sustainable natural rubber procurement. The working group (SNR-i WG) was formed by tire trade associations, individual tire companies (including Goodyear), natural rubber (NR) traders, and some of the NR-producing countries. Activity is underway with the following primary schedule:

  • Phase 1: Setting up a framework for the activities. (2013-2015)
  • Phase 2: Review of the criteria by the stake holder dialogue and development of training & capacity-building programs for the farmers (2016-2017)
  • Phase 3: Implementation of the activities. (2018-2019)

A voluntary standard of sustainability on natural rubber procurement has been set up and issued as a guideline for voluntary standard, not as a certification system. The five criteria for sustainability were agreed upon by members as follows:

  • Improvement in productivity
  • Improvement in quality
  • Supporting the sustainability of forests
  • Waste, energy and water resource management
  • Respecting human rights and the rights of workers

Twelve key performance indicators (KPIs) were selected under the five criteria of sustainability on NR procurement.

Goodyear self-declared to the SNR-i pilot phase in January 2016 and will continue to support the effort.

Conference Board’s Product Stewardship & Regulatory Affairs Council

Goodyear is a member of the Conference Board's Product Stewardship and Regulatory Affairs Council (PSRA). PRSA was formed in 2010 with the vision of improving product stewardship, as defined by the Conference Board as "The shared responsibility for the identification, management, and communication of product health, safety and environmental information and issues along the entire value chain, in a way that adds value and meets customer, market, societal, and stakeholder expectations throughout the product life cycle, and supports member companies' right to operate, innovate, and compete." Through the Council, Goodyear is able to exchange ideas and best practices about product regulatory matters in the evolving landscape of regulatory compliance and product responsibility with peers from other companies and industries.

Sustainable Purchasing Leadership Council (SPLC)

Goodyear is among the founding members of the Sustainable Purchasing Leadership Council, a non-profit organization whose mission is to "support and recognize purchasing leadership that accelerates the transition to a prosperous and sustainable future." Goodyear’s membership is a three-year commitment to the council and its programmatic activities.