Today, 119 years after our founding, Goodyear's success continues to be driven by innovation. Our associates around the world develop processes designed to create innovative products that customers want and need. Our two Innovation Centers—in Akron, Ohio, and Colmar-Berg, Luxembourg—and three development centers in Hanau, Germany; Pulandian, China; and Hebron, Ohio are where teams from technology, marketing, sales and manufacturing meet to deliver market-back innovation to the world.

Some of our recent innovations include:

Goodyear's Air Maintenance Technology (AMT)

Tires with AMT, a self-inflating tire system, can remain inflated at the optimum pressure without the need for any external pumps, electronics or driver intervention. Proper tire pressure plays an important role in improved fuel efficiency, reduced emissions and extended tire life, as well as to keep the vehicle's handling performance at optimal levels.


In late 2014, Goodyear announced that it will utilize ash left over from the burning of rice husks to produce electricity as an environmentally friendly source of silica for use in its tires. Testing of the silica derived from rice husk ash has been ongoing for the past two years and results have shown that its impact on tire performance is equal to traditional silica. The use of rice husk ash silica in tires provides Goodyear with an alternative source of silica while helping to reduce the amount of rice husk waste being landfilled, showcasing the company’s commitment to innovation and the environment.

Soybean Oil

Chemists at Goodyear’s Innovation Center in Akron, Ohio have discovered that soybean oil can be used to make tire treads that have an enhanced combination of cold weather performance and wet traction. This renewable technology is being commercialized in a new consumer tire line where soybean oil replaces 100% of the petroleum oil in the tread, thus reducing the overall amount of petroleum oil in the tire by 60%.

Interlaced Strip Technology

This new technology features an innovative belt reinforcement in the crown area of the tire, which will allow the tire to carry up to 10% more load.


Autonomous vehicles will navigate in a highly complex environment by leveraging data from other vehicles, drivers, pedestrians, smart cities and other elements of the Internet of Things. As the primary link to the road, tires such as Goodyear’s Intelligent tire with its advanced Sensor-in-Tire technology can play a critical role in this data exchange. The objective of Goodyear’s Sensor-in-Tire technology is to sense road conditions and the state of the tire. By gathering this critical data and sending it directly to the vehicle’s computer system, it can enable the autonomous car to optimize speed, braking, handling and stability.


Goodyear Proactive Solutions uses big data and unique tire predictive forecasting technology to offer a wide range of services, all of which help commercial fleets proactively prevent tire-related roadside incidents while enabling data-driven preventive maintenance. The goal is to use data to enhance efficiency while lowering fleet operating costs.




When Frank Seiberling founded Goodyear in 1898, there were 13 associates and a product line of bicycle and carriage tires, horseshoe pads and poker chips. Automobile tires were added in 1900, but the industry standards at the time were little more than oversized bicycle tires. Unsatisfied with the performance, company leaders decided to design a better tire, thus creating the enduring Goodyear legacy of continuous improvement and innovation.



Our new products illustrate the advantage Goodyear brings to the industry by innovating, designing, manufacturing and marketing technically advanced tires.



A total of 33 Goodyear truck tire products that increase fuel efficiency and provide low rolling resistance have received SmartWay verification from the U.S. Environmental Protection Agency (EPA). The EPA established low rolling resistance requirements for retreaded truck tires in 2012, and verified tires must help reduce truck fuel consumption by at least 3%.


Goodyear scientists and engineers work with research and marketing analysts to identify market trends then use new technologies for our next generation of products. The design process depends on a cross-functional effort including research and development, quality control, engineering, manufacturing and supply chain associates working in tandem with our sustainability and marketing groups to bring new products to market for our customers. The process also depends on the extensive testing performed at our labs and proving grounds.