Today, 118 years after our founding, Goodyear's success continues to be driven by innovation. Our associates around the world develop processes designed to create innovative products that customers want and need. Our two Innovation Centers – in Akron, Ohio, and Colmar-Berg, Luxembourg – and two development centers in Hanau, Germany and Hebron, Ohio are where teams from technology, marketing, sales and manufacturing meet to deliver market-back innovation to the world.

Some of our recent innovations include:

Goodyear's Air Maintenance Technology (AMT)

Tires with AMT, a self-inflating tire system, can remain inflated at the optimum pressure without the need for any external pumps, electronics or driver intervention. Proper tire pressure plays an important role in improved fuel efficiency, reduced emissions and extended tire life, as well as to keep the vehicle's handling performance at optimal levels.


In late 2014, Goodyear announced that it will utilize ash left over from the burning of rice husks to produce electricity as an environmentally friendly source of silica for use in its tires. Testing of the silica derived from rice husk ash has been ongoing for the past two years and results have shown that its impact on tire performance is equal to traditional silica. The use of rice husk ash silica in tires provides Goodyear with an alternative source of silica while helping to reduce the amount of rice husk waste being landfilled, showcasing the company’s commitment to innovation and the environment.

Soybean Oil

After tests at Goodyear's two Innovation Centers, researchers have found that using soybean oil in tires can help reduce the use of petroleum-based oil during manufacturing. In addition, it was discovered that rubber compounds made with soybean oil can blend more easily with the silica used in building tires. This can improve plant efficiency and reduce energy consumption and greenhouse gas emissions.

Electric Vehicle Tire Technology

Developed for CityHush, a European Union-sponsored project to reduce noise in cities, Goodyear's innovative electric vehicle concept tire features technology that can contribute to quieter inner cities while fulfilling the requirements of future electric vehicles.

Multi-Piece Cushion

Goodyear's new Multi-Piece Cushion – the only product of its kind in the industry – is a major retread technology breakthrough. The cushion contains three distinct layers, including one that serves as a barrier that extends the product's shelf life – a major advantage for retreaders.

Interlaced Strip Technology

This new technology features an innovative belt reinforcement in the crown area of the tire, which will allow the tire to carry up to 10% more load.

Radio-Frequency Identification (RFID) Technology

The key element of RFID technology is a tiny, one-centimeter chip built into the tire on the assembly line. Goodyear's first commercial use of the microchip was in the new Goodyear Regional RHT II RFID 435/50R19.5 trailer tire, which uniquely interfaces with FleetOnlineSolutions, Goodyear's internet-based tire management program. Instead of manually identifying a tire by its sidewall markings, the use of RFID technology allows each tire to be quickly identified by a scanner with that information accurately and electronically recorded. This offers fleet owners time savings as one of the main benefits.


Goodyear and DuPont Industrial Biosciences have worked together to develop BioIsoprene, a revolutionary bio-based alternative for petroleum-derived isoprene. BioIsoprene can be used for the production of synthetic rubber – which in turn is an alternative for natural rubber – and other elastomers. The development could reduce the tire industry's dependence on oil-derived products.

Awards for Innovation

Goodyear has received many awards for our innovations. Here is a sampling of recent awards:

Goodyear was named a Thomson Reuters Top 100 Global Innovator company, recognizing our achievements as one of the world's most innovative companies in 2011, 2012 and 2013.

Goodyear's Air Maintenance Technology (AMT) has received several awards, including:·        

  • One of the "Best Innovations of the Year" by Time
  • The "ten most promising future technologies" from Car & Driver
  • The 2012 Breakthrough Award from Popular Mechanics
  • The 2013 Green Innovation Award by the Luxembourg Green Business Summit
  • One of the "Best 100 Ideas of the Year" in the motor category by Actualidad Economic (Spain)
  • "Best Technology of the Year" by Auto Sport (China)

Goodyear’s use of Rice Husk Ash Silica has received various awards, including:

  • One of the “100 Best Ideas of the Year” from Actualidad Económica (Spain)
  • The 2015 Environmental Award presented by FEDIL, the Luxembourg Business Federation, in the category “resource efficiency”
  • The 2014 “Creativity in Implementing Sustainable Practices” Award from the Suppliers Partnership for the Environment

Goodyear's Multi-Piece Cushion technology was named "Tire Manufacturing Innovation of the Year" from Tire Technology International.

The Goodyear Interlaced Strip Technology for truck tires received the Innovation Award from the Luxembourg Business Federation (FEDIL).


New Worldwide Patents Granted in 2015

When Frank Seiberling founded Goodyear in 1898, there were 13 associates and a product line of bicycle and carriage tires, horseshoe pads and poker chips. Automobile tires were added in 1900, but the industry standards at the time were little more than oversized bicycle tires. Unsatisfied with the performance, company leaders decided to design a better tire, thus creating the enduring Goodyear legacy of continuous improvement and innovation.