Goodyear considers audits to be highly beneficial tools. We use them throughout our operations to ensure we are living up to our Global Purpose, which includes our commitment to “delivering the highest-quality tires, related products and services for our customers and consumers.”
Our facilities are audited by a third party to international quality standards, while our internal functional experts conduct our own quality audits. Our facilities are audited throughout the supply chain to ensure all the elements of the quality system are well understood and being executed correctly.
Goodyear’s Quality Policy sets an uncompromised standard of quality throughout the supply chain by defining six steps for achieving business excellence:
Tire warranty costs as a percent of sales have been reduced significantly over the last 10 years.
A Global Process and Product (PPQ) audit in Goodyear’s Innovation Center in Akron.
Government-required consumer information labeling programs for tires are being developed around the world, including in Europe, the United States, Japan, Korea, Brazil, as well as by the Saudi Arabian Standard Organization (SASO) and the Gulf Cooperation Council Standardization Organization (GSO). The purpose of these programs is to inform the tire-buying public of the impact the tires they are selecting will have on vehicle fuel efficiency and wet-surface braking, as well as the tire's noise level for tires sold in Europe and tread life in the United States. Armed with this information, consumers can select the tires that match their vehicle and provide certain environmental benefits. Goodyear believes these new government-sponsored labeling programs are another indicator consumers can consider, along with magazine testing and product marketing materials, when comparing our products. And, as a result, we believe these comparisons will showcase the technological innovations in our award-winning products, such as the Assurance Fuel Max in the United States and the EfficientGrip in Europe.
Goodyear continues to confirm our commitment to global tire labeling by launching new AA tire sizes, which indicates the tires deliver an “A” in both fuel efficiency and in wet grip according to European tire label regulations. Goodyear was the first tire manufacturer to introduce concept AA tires in May 2012.
Tire rolling resistance is the force required to roll a tire forward when it is carrying the load of a vehicle and is the best way to determine a tire's impact on vehicle fuel economy. Developing low-rolling-resistance tires that meet vehicle manufacturers' demanding requirements has been a challenge facing tire manufacturers for many years. With the introduction of consumer information labeling programs and stricter fuel-economy standards for vehicle manufacturers, this challenge is intensifying. In response, Goodyear has developed state-of-the-art technology in rubber compounding, tire construction and manufacturing to meet the increasing demand for low-rolling-resistance tires. For example, Goodyear Assurance Fuel Max features a fuel-saving tread compound that provides low rolling resistance and reduces energy to help save up to 2,600 mi./4,000 km* worth of gas over the life of four tires (based on internal testing).
*2,600 miles/4,000 kilometers based on a 4% fuel economy improvement, on 65,000 mile/105,000 kilometer Tread Life Limited Warranty, as compared to the standard Goodyear Assurance® tire tested on P195/65R15 size ‐ 2008 Honda Civic. Actual results may vary based on when tires are replaced, driving and road conditions, and proper tire care maintenance.
Sharing the planet responsibly with customers, employees, shareholders, communities, and suppliers is the impetus behind key sustainability objectives at Goodyear. Our sustainability activities mirror this commitment and prompted the application of Life Cycle Assessment (LCA) to evaluate the environmental performance of our products. LCA allows a comprehensive, quantitative evaluation of products through the entire life of the product – from the sourcing of raw materials all the way to the end of the product’s life. LCA is performed using internationally recognized ISO frameworks that provide a full picture of product impacts as well as opportunities for improvement that can be used in product development.
In 2014, Goodyear conducted a LCA of a passenger tire that was critically reviewed and certified by a third party to ensure conformance with ISO 14040 and ISO 14044. The LCA showed that the product use phase was most important and contributed to ~94% of the total greenhouse gas (GHG) emissions. It also confirmed results from other industry LCAs that low rolling resistance tires demonstrate an opportunity to reduce GHG emissions through the life cycle of our products. In this study, a low rolling resistance tire could reduce fuel consumption by 0.47L/100km. Goodyear will use this LCA to support our continued efforts to improve our products and manage our impacts and to enable us to better serve our customers.