World Business Council for Sustainable Development (WBCSD)

Goodyear is a leader in the Tire Industry Project (TIP) of the WBCSD, an industry group that includes the world's largest tire manufacturers. As a CEO-led global association of more than 200 international companies focusing on business and sustainable development, the WBCSD is regarded as a catalyst in global policy development, representing and promoting the role of business in achieving sustainable development.

With the purpose of working together to identify and address the potential health and environmental life cycle impacts of tires, TIP completed an eight-year research project to fill data gaps on tire and road wear particles (TRWP), which included chemical and physical analysis, global sampling and airborne evaluation, ecotoxicity testing and inhalation testing. The research concluded that TRWP do not present significant risk to human health or the environment.

TIP's current work is focused on:

  • Chemicals and materials, which include human and environmental health assessments to understand chemical impacts;
  • Nanomaterials, which include cooperative work with the OECD (Organization for Economic Co-operation and Development) to examine sustainable development and use of nanomaterials by the tire industry;
  • End-of-life tire (ELT) management around the world;
  • Annual reporting of industry environmental and safety key performance indicators; and
  • Product Category Rule (PCR) standard for tires.

For more information about TIP, read TIP’s 10-Year Progress Report.

Suppliers Partnership for the Environment

Goodyear is a member of Suppliers Partnership for the Environment. This is a U.S. Environmental Protection Agency and automotive industry partnership with the objective of advancing corporate sustainability within the automotive supply chain. Goodyear participated in the Materials Assessment and the energy-use management and reduction strategies.

Sustainable Natural Rubber

The natural rubber value chain is complex with risks of human rights issues and deforestation in Southeast Asia and other regions of the world where natural rubber is produced. The sustainability of natural rubber is a global issue that Goodyear believes must be managed collaboratively by the natural rubber industry, which is composed of industry leaders from across the natural rubber value chain, including governments in natural rubber producing countries, producers, processors, and traders, as well as tire and general rubber goods manufacturers. For these reasons, Goodyear has continuously supported the Sustainable Natural Rubber Initiative (SNR-i). The SNR-i was launched in 2013 by the International Rubber Study Group (ISRG) with the goal of creating sustainable natural rubber procurement. The SNR-i working group was formed by tire trade associations, individual tire companies (including Goodyear), natural rubber traders, and some of the natural rubber producing countries. Goodyear self-declared to the SNR-i pilot phase in January 2016, and continues to believe this approach offers the highest potential for improving the sustainability of natural rubber. Therefore, Goodyear remains committed to working collaboratively with the SNR-i working group to further develop the efforts made to date.

Additionally, in May 2017, Goodyear joined global vehicle manufacturer, General Motors (GM), as it announced its global commitment to sourcing tires using sustainable natural rubber. We believe this will also have a positive impact on the natural rubber industry’s efforts to promote sustainable natural rubber, including how natural rubber is produced and procured globally.

Moreover, Goodyear has been working for years to improve sustainability in our materials, manufacturing processes, and products through their life cycle. We are committed to compliance with applicable laws and regulations, and work to maintain high standards of ethical behavior. This includes a dedication to compliance with ethical labor regulations, responsible environmental practices, and responsible sourcing. To uphold these commitments, Goodyear has enacted numerous initiatives, including Goodyear’s Global Human Rights Policy, Supplier Code of Conduct certification program, supplier risk assessments, and supplier screening on social and environmental impacts. Goodyear has been working to require its raw material suppliers to agree to its Supplier Code of Conduct, or to demonstrate a commitment through suppliers’ codes of conduct that Goodyear may review and accept.

Conference Board’s Product Stewardship & Regulatory Affairs Council

Goodyear is a member of the Conference Board's Product Stewardship and Regulatory Affairs Council (PSRA). PSRA was formed in 2010 with the vision of improving product stewardship, as defined by the Conference Board as "The shared responsibility for the identification, management, and communication of product health, safety and environmental information and issues along the entire value chain, in a way that adds value and meets customer, market, societal, and stakeholder expectations throughout the product life cycle, and supports member companies' right to operate, innovate, and compete." Through the Council, Goodyear is able to exchange ideas and best practices about product regulatory matters in the evolving landscape of regulatory compliance and product responsibility with peers from other companies and industries.