AKRON, Ohio, Aug. 13, 2012 – The Goodyear Tire & Rubber Company has announced the introduction of a specific Spanish language web site, converting elements of its North American site to provide better appeal to a growing Hispanic tire-buying population.

By simply going to espanol.goodyear.com, consumers will see a tire/retailer selection process by vehicle or tire size. This functionality includes the identification of retail locations, tire features and benefits, and MSRP (Manufacturer’s Suggested Retail Pricing).

“This is a continued investment by Goodyear to connect qualified North American shoppers with retailers, while offering consumers easy access to the best Goodyear tires to match their needs,” said Mike Dauberman, Goodyear’s director of interactive marketing. He noted that online tire shopping is rapidly growing – for information-gathering, scheduling an appointment or even purchasing.

On espanol.goodyear.com, there are also sections in Spanish dedicated to auto and tire care, Goodyear’s store network, and retail promotions.

In recent months, Goodyear also has built new platforms for its main www.goodyear.com site, a Canada-specific site and a mobile site for use by consumers via smart phones.

Goodyear is one of the world’s largest tire companies.  It employs approximately 73,000 people and manufactures its products in 54 facilities in 22 countries around the world.  Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.