AKRON, Ohio, Oct. 22, 2014 — For many people, the coming winter season means a welcome opportunity to ski, skate, sled and slide. However, Goodyear officials recommend those types of activities should be confined to the slopes and rinks, and not practiced on the highways.

One of the best ways to avoid slipping and sliding in a vehicle this winter is to improve the contact points between the vehicle and the road surface. For many motorists, that means selecting new tires with improved tread grip.

In severe winter areas, many motorists opt for a seasonal changeover that employs true winter tires to combat the expected ice and snow.

Goodyear’s Ultra Grip line of winter tires, according to Steve Rohweder, Goodyear director of consumer tire technology, is engineered to perform in cold temperatures, as well as in snow and slush.

“The bottom line for consumers is being aware of the severe winter driving conditions they might face,” said Rohweder. “Based on past experiences, do they feel their winter weather is moderate enough to choose a year-round tire, or are they mandated to use winter tires? Or do they face sometimes severe winter weather, and they prefer the peace of mind offered by true winter tires?”

This fall, Goodyear is offering a full line of Ultra Grip winter tires, with tread designs for cars, SUVs and light trucks. The Ultra Grip Ice WRT winter tire, for example, features Winter Reactive Technology, a combination of innovative tire features that work together to help provide a balance of starting, stopping and turning traction to help drivers react to changing winter road conditions. The tire features 2D blades in the center zone for hardworking biting edges for enhanced starting and stopping power on snow and ice. Goodyear’s 3D TredLock Technology blades in the shoulder zone of the tire lock together to form large outer tread blocks for confident winter grip and handling in sweeping turns.

Whatever tire is chosen, Ian Law, professional ice racer and lead instructor at the ILR Car Control School in Ontario, Canada, offers advice for motorists who will be faced with potential slippery driving conditions this winter:

“Preparation – of the vehicle and the driver – is the key for winter driving,” said Law. “When it comes to driving on the changing road conditions, ranging from dry, wet, icy and snowy, one of the most important factors to consider are the tires. It doesn’t matter if it’s a front-, rear- or four-wheel drive vehicle; it will perform better if the vehicle has good tires. For many drivers during the cold months from November to March, this means purpose-built winter tires.”

For more information about the Ultra Grip line of winter tires or any other Goodyear tires, visit www.goodyear.com.