Commitment to Integrity

Goodyear's executive team continues its strong commitment to acting with integrity and sets a high standard for ethical behavior. Goodyear's leadership, Board of Directors and all associates are guided by our Business Conduct Manual, which is available in full under the Corporate Governance section of Goodyear’s corporate website. 

Goodyear's leadership is committed to ensuring business is conducted in a way that promotes ethical behavior and legal compliance. Our Goodyear associates work hard to foster an environment that values mutual respect, openness and individual integrity.


Goodyear's corporate compliance and ethics policies underscore our commitment to acting with integrity, and these expectations are communicated at all levels of the company to help our associates maintain the highest standards of ethical behavior.


Goodyear's Business Conduct Manual is available in 14 languages. The Manual defines behaviors necessary to support the company's high standards, and reinforces associate compliance with all applicable laws and business practices. We expect every associate to know and understand our ethics policies, and associates must agree to act accordingly. Salaried associates throughout the world are required to complete online training covering the Manual, as well as on how to report a concern. This training also includes a certification that the associate affirms his or her knowledge of the Business Conduct Manual and will abide by the Manual. Newly hired salaried associates are enrolled in the Business Conduct Manual training in the early days of their Goodyear careers.


In addition, third parties doing business with Goodyear, including suppliers, contractors, and others, are directed to the company's website so that they may read the Business Conduct Manual and be aware of our policies and requirements. Goodyear's Supplier Code of Conduct requires covered suppliers to certify to a standard code of conduct. The Supplier Code of Conduct contains our expectations on various topics, including environmental performance, global chemical and material regulatory compliance, conflict minerals, health and safety, gifts and entertainment, anti-bribery, child labor and human trafficking. In addition, an annual reminder is sent to suppliers reminding them of Goodyear’s gifts and entertainment policies.


Our Ethical Awareness Campaign covers topics from the Business Conduct Manual and is conducted quarterly in our retail locations throughout the United States, Canada, Africa and Australia. These locations receive posters, bulletins and discussion guides for managers to lead discussions on the various subjects.


Goodyear continued its online Compliance & Ethics training in 2015 with salaried associates around the globe, introducing courses on financial integrity, conflicts of interest, and anti-bribery. Courses scheduled for 2016 include Speak Up!, competition law, and a Business Conduct Manual review.

Another training focus for the Compliance & Ethics Office was our anti-bribery policy training which was delivered to many employee groups around the world, with special emphasis on due diligence of third parties with whom we do business and government contracts. Goodyear has a comprehensive Anti-Bribery Policy,  which is available online. In addition, in-person competition law, conflicts of interest, privacy and other subject matter training sessions were conducted across all strategic business units throughout 2015.


Associates are required to report any actual, suspected or potential misconduct to management or the corporation's Integrity Hotline. Available 24 hours a day, seven days a week from anywhere in the world via toll-free telephone or by a dedicated website, our ethics hotline allows associates to report a concern, including anonymously (where allowed by law). Every allegation is reviewed and, in cases where an allegation of misconduct is confirmed, appropriate disciplinary or remedial action is taken. In addition, Goodyear strictly prohibits retaliation against individuals for making a report in good faith.


Goodyear's Corporate Compliance & Ethics Department provides regular updates on ethics and compliance activities to the Board of Directors. The Board Committee on Corporate Responsibility and Compliance takes an active role in reviewing the activities and processes designed to uphold our commitment to ethical behavior. In addition, a Global Compliance and Ethics Committee, comprised of top company leaders from business and functional areas, meets several times a year. The purpose of the Committee is to oversee the effectiveness of the compliance and ethics program.



Associates around the globe completed online and in-person training events on topics such as the Business Conduct Manual, anti-bribery, competition laws, financial integrity, conflicts of interest, privacy, and protecting company information.