Commitment to Integrity

To "Act with Integrity" is a core component of the Goodyear global Strategy Roadmap, and our Board of Directors, executive team and associates are guided by our Business Conduct Manual, which is available on the Corporate Governance section of our corporate website.


Goodyear's Business Conduct Manual defines behaviors necessary to support the company's high standards and reinforces associate compliance with all applicable laws and business practices. Available in 14 languages, the Manual is available on the internet, on the Company’s website and intranet, and in hard copy for associates without internet access.

Salaried associates are required to complete online training covering the Manual and key compliance policies. New hires receive training shortly after they join the company. On an annual basis, salaried associates must also affirm their knowledge of the Manual, promise to abide by it, and disclose any known violations of certain ethical policies.


Each year, salaried associates are trained on our updated Anti-Bribery Policy and related procedures, and complete online courses on such subjects as respect in the workplace (including harassment and discrimination) and international trade compliance. In-person trainings in competition law, conflicts of interest, privacy and other subject matter are conducted across all strategic business units.


We expect every associate to know and understand our ethics policies, and abide by them. To underline this expectation, Goodyear’s Quarterly Ethics Awareness Campaign, covering topics from the Manual, takes place in our company-owned retail, wholesale and commercial tire service center locations in the United States, United Kingdom, France, Canada, Africa, Australia, and in our Airship Operations. During the quarterly campaign, managers lead their teams in conversations on the various compliance and ethics subjects, supported with posters, bulletins and discussion guides.


All associates are required to report any actual, suspected or potential misconduct to management or through the company’s Integrity Hotline. Available 24 hours a day, seven days a week from anywhere in the world via toll-free telephone or by a dedicated website, our ethics hotline allows associates to report a concern or ask a question, including anonymously (where allowed by law).

Every allegation is reviewed and, in cases where an allegation of misconduct is substantiated, appropriate disciplinary or remedial action is taken. Goodyear strictly prohibits retaliation against individuals for making a report in good faith.


Goodyear's Compliance & Ethics Department provides regular updates on ethics and compliance activities to the Board of Directors. The Board Committee on Corporate Responsibility and Compliance takes an active role in reviewing the activities and processes designed to uphold our commitment to ethical behavior.

In addition, global and regional Compliance & Ethics Committees, comprised of top company leaders from business and functional areas, meet several times a year and as needed to review compliance and ethics matters in their regions and businesses, discuss compliance initiatives and training, and assess appropriate discipline.



Associates around the globe completed online and in-person training on topics such as the Manual, speaking up, anti-bribery, competition laws, financial integrity, conflicts of interest, privacy, safety, and protecting company information.