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Strategy Roadmap

Company History

STRATEGY ROADMAP

"We are in the most exciting and pivotal time in Goodyear's history. The world of mobility continues to transform itself, in the most significant inflection point since the invention of the automobile; technology has accelerated the pace of change and; sustainability has become a critical determinant of business success and corporate citizenship."

-Rich Kramer 

  1. STRATEGY ROADMAP
  2. ABOUT US
  3. CORPORATE POLICIES

GOODYEAR'S STRATEGY ROADMAP

Goodyear is made up of more than 70,000 associates enabling mobility around the world. Our Strategy Roadmap outlines how we win, how we work and where we focus as One Team.

HOW WE WIN - Three interdependent strategies that position Goodyear to win with customers and consumers.

HOW WE WORK - Values that enable Goodyear associates to realize their own full potential, deliver results and build capacity for the future.

WHERE WE FOCUS - Overarching priorities, closely linked to Goodyear Better Future, our corporate responsibility framework.

OUR PURPOSE: ENABLING MOBILITY

For more than 120 years, we've developed the technology that keeps people moving so they have the confidence to go faster, farther and more places, making all of life's connections easier every day.

It's that same spirit that put Goodyear on roads around every corner of the earth, in the record books and even on the moon. And we're not stopping anytime soon. From today's vehicles to the driverless fleets of the future, we're not just putting cars on tires; we are fueling the science of motion.

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