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The Goodyear Strategy Roadmap outlines how we’ll win with consumers, customers, associates, and shareholders. It defines our focus areas and identifies what we will do – together and individually – to achieve our goal.
The Strategy Roadmap identifies where we need to go next as a company. It builds on what we do well, acknowledges the progress we have made, and guides how we will continue to win in a rapidly changing and increasingly competitive environment.
It states our goal clearly and directly: Deliver sustainable revenue and profit growth while increasing the value of our brand.
Our Strategy Roadmap defines who we are in one simple phrase: ONE TEAM Driving Performance – on the road, in the marketplace and throughout the company.
It distills our strategy to three clearly defined, interdependent, elements: