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Strategy Roadmap

Company History


Since Goodyear's founding in 1898, our standard for success has been based on a commitment to continuous improvement and innovation.

We've since grown into one of the world's largest tire companies, with one of the most recognized brand names. We employ about 72,000 associates in locations around the world—all working hard to deliver the highest quality in everything that we do.

It starts with ONE TEAM Driving Performance.


The Goodyear Strategy Roadmap outlines how we’ll win with consumers, customers, associates, and shareholders. It defines our focus areas and identifies what we will do – together and individually – to achieve our goal.

The Strategy Roadmap identifies where we need to go next as a company. It builds on what we do well, acknowledges the progress we have made, and guides how we will continue to win in a rapidly changing and increasingly competitive environment.

It states our goal clearly and directly: Deliver sustainable revenue and profit growth while increasing the value of our brand.

Our Strategy Roadmap defines who we are in one simple phrase: ONE TEAM Driving Performance – on the road, in the marketplace and throughout the company.

It distills our strategy to three clearly defined, interdependent, elements:

  • HOW WE’LL WIN - Three interdependent strategies for winning in an increasingly complex market.

  • HOW WE’LL WORK - Our “How We’ll Work” section highlights five interdependent behaviors/competencies to engage and enable associates to realize their full potential and best deliver on business goals. Some of these behaviors are apparent today; others are aspirational. All are important to executing our strategy.

  • WHERE WE’LL FOCUS - Our “Where We’ll Focus” section comprises five interdependent real-world priorities that cross all areas of excellence and are driven by our core behaviors/competencies.

Corporate Values