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As with all areas of our business, Goodyear’s community engagement efforts around the world required agility in 2020 as we navigated through the COVID-19 pandemic. While we added significant focus on support for frontline health care workers and health systems, we also remained dedicated to our Goodyear Better Future mission of helping enable safe, smart and sustainable communities in the areas where we operate by providing ongoing support to established community partners, including virtual volunteerism.
The Global Community Engagement team brings Goodyear’s community engagement strategy to life. They provide tools and guidance to help associates execute volunteer and engagement programs globally. Through collaboration and sharing of best practices between our locations around the world, Goodyear associates seek out valuable ways to positively impact their communities throughout the year.
Associates at Goodyear’s Corporate HQ can gain both community engagement and professional development experience through Goodyear Corporate Councils. Each Council acts as the liaison between Goodyear and a particular community organization – coordinating opportunities while also developing leadership qualities. Goodyear’s Corporate Councils include, for example: Junior Achievement of North Central Ohio; Akron Children’s Hospital; National Inventors Hall of Fame® Science, Technology, Engineering and Mathematics Schools; and the Akron-Canton Regional Foodbank.
This year, many of our annual community events had to be canceled due to the COVID-19 pandemic, including the Goodyear Half Marathon & 10K and the Global Week of Volunteering. Despite these challenges, Goodyear associates rose to the challenge of finding new ways to support community organizations. Associates involved with Corporate Councils, Volunteer Core Teams and Employee Resource Groups connected with the organizations they support to find ways that associates could help virtually, or plan for projects to work on when volunteering can once again safely take place in-person. Virtual volunteering and “small acts of kindness” were encouraged as safe alternatives for those wishing to give back.