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Throughout 2021, Goodyear maximized the value added by our community engagement efforts by carefully evaluating opportunities to return to more traditional volunteer opportunities, while still offering alternative options that focus on keeping associates well. A thoughtful mix of programs and events allowed us to continue our Goodyear Better Future mission of helping enable safe, smart and sustainable communities in the areas where we operate.
The Global Community Engagement team brings Goodyear’s community engagement strategy to life, providing tools and guidance to help associates execute volunteer and engagement programs globally. Through collaboration and sharing of best practices among our locations around the world, Goodyear associates seek out valuable ways to positively impact their communities throughout the year.
Associates at Goodyear’s Corporate HQ can gain both community engagement and professional development experience through Goodyear Corporate Councils. Each Council acts as the liaison between Goodyear and a particular community organization—coordinating opportunities while also developing leadership qualities. Goodyear’s Corporate Councils include, for example: Junior Achievement of North Central Ohio; Akron Children’s Hospital; National Inventors Hall of Fame® Science, Technology, Engineering and Mathematics Schools; and the Akron-Canton Regional Foodbank. This year marked the return of many of our annual community engagement signature events, including the Goodyear Half Marathon & 10K and the Global Week of Volunteering.
By keeping a focus on wellness, Goodyear associates were given options to get involved at their own comfort level. The Global Week of Volunteering supported longstanding community partners through in-person projects, collection drives, and at-home opportunities such as creating cards of encouragement for hospital patients and caregivers. Globally, associates volunteered their time and skills to fill the needs of their own communities.
Our community engagement pillars—Safe, Smart and Sustainable—focus our efforts. This year, Goodyear continued support of healthcare workers globally while also returning to many of our annual community events.