Advanced forms of mobility—such as fleets, autonomous, connected, electric and sustainable vehicles—are transforming the tire industry and have the potential to make driving safer and more sustainable. Goodyear is positioned for success through our commitments to advanced energy efficiency and safety, both through tire design and digital-based solutions. We are working closely with customers and other innovators to shape this transformation.

We continue to advance our technologies to help our customers reach their emissions reduction and safety goals and to be part of the solution to these global challenges. OEMs, airlines, fleets and others continue to face significant pressure to further reduce vehicle emissions and energy use and increase safety.

Goodyear continues to invest in our Innovation Centers. Goodyear has dynamic vehicle simulators at both of our Innovation Centers in Akron, Ohio, and Luxembourg, giving us full simulator capabilities around the world. Simulated driving enables systematic collection of hundreds of data channels, previously available only by labor-intensive instrumented testing. These efforts will help lead to fewer physical testing iterations and provide a more sustainable testing future.

Tires are the only element of a vehicle that touches the ground. This contact point has the potential to provide important data to the vehicle. Connected tires provide information back to the vehicle with the goal of driving enhanced levels of safety and performance. These innovations are shaping the evolution in mobility.

Goodyear has set a goal that, by 2027, we will reinvent tires and service, delivering data- and sensor-enabled intelligence in all our new products. Goodyear’s ability to service commercial fleets is well established, and we have already begun to offer digital connectedness in the form of advanced telematics and predictive analytics technology. With our proprietary algorithm technology, we help fleets predict when their tires need service or replacement, improving overall tire management and maximizing uptime across the fleet. In 2023, we began to work with our OEM and autonomous vehicle customers to implement tire intelligence in customer platforms. For example, we launched a new, tire-mounted sensor with a major OE customer; we continue to outfit customer fleets with deeper levels of tire intelligence; and we have further integrated our tire intelligence suite with a leading provider of autonomous trucking.

THE ELECTRIC VEHICLE (EV) MARKET

With the continued adoption of EVs, we work with our customers and consumers to understand market needs in this space. EVs may have increased tire wear due to the weight and torque associated with these vehicles. This differs from internal combustion vehicles, and as a result, our Technology team works to develop solutions that deliver on range, while not compromising tire performance. In developing EV tires, our teams focus on tread design, material selection and tire shape to maintain traction and the connection to the road.

TIRE INTELLIGENCE

Goodyear SightLine, the company’s global tire intelligence platform, is designed to identify and address potential tire-related issues and relay information that only tires can feel. Goodyear is currently working with our customers to see how we can use tire intelligence to collect data that could provide insight into potentially reducing use-phase emissions. For example, monitoring inflation pressure has an impact on rolling resistance, which in turn, could potentially signify a GHG footprint reduction.

Goodyear will continue to enhance our tire intelligence and work with our customers to help them receive the insights they need to further increase safety and help reduce GHG emissions. We will continue to examine this space and develop metrics and goals as the technology use continues to expand.