AKRON, Ohio, Jan. 09, 2024 – At CES® 2024, The Goodyear Tire & Rubber Company (NASDAQ: GT) unveiled the latest tire in the ElectricDrive™ family: The Goodyear® ElectricDrive™ 2, an all-season electric vehicle (EV) tire enhanced with sustainable materials1, improved rolling resistance2 and long-lasting tread life to maximize drivers’ EV performance. The new ElectricDrive™ 2 is the latest step in Goodyear’s sustainability maturity and contains at least 50% sustainable materials per tire by weight1, 3.
According to recent consumer EV research conducted by Goodyear4, maintaining a quiet ride and wet road performance are the top two features that EV owners look for when considering a tire. To meet drivers’ needs, the ElectricDrive™ 2 features SoundComfort Technology®, a built-in sound barrier that helps reduce interior vehicle noise and an asymmetric tread pattern that provides confident handling for wet or dry road conditions.
“With the continued adoption of EVs, we want to meet consumer and market needs with an updated EV replacement tire,” said David Reese, vice president, Product Development, Goodyear Americas. “We know EV drivers prioritize performance and a more-sustainable tire. The ElectricDrive™ 2 was designed with at least 50% sustainable materials, a focus on providing greater traction and maintaining a quiet ride.”
This all-season tire will be available beginning May 2024 in the U.S. and come in 17 sizes designed to fit today’s leading and emerging consumer EV sedans and CUVs, including the Tesla Models Y, 3 and S, Ford Mustang Mach-E, Chevy Bolt, Audi Q4 e-tron and many more.
The ElectricDrive™ 2 is equipped with the following features and benefits:
The ElectricDrive™ 2 will be available for purchase in May 2024. For more information about the ElectricDrive™ 2, please visit www.goodyear.com or contact your local Goodyear authorized dealer.
About The Goodyear Tire & Rubber Company
Goodyear is one of the world's largest tire companies. It employs about 74,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
1 Goodyear defines sustainable material as a bio-based (defined as material of biological origin (Source: ISO 14021)); renewable; or recycled (defined as material that has been reprocessed from recovered [reclaimed] material (Source: ISO 14021)) material; or one produced using or contributing to other practices designed to promote resource conservation and/or emissions reductions, including ISCC PLUS mass-balance (defined as a certification verifying our capability to track the amount and sustainability characteristics of circular and/or bio-based material in the value chain and attribute it based on verifiable bookkeeping (Source: https://www.iscc-system.org/certification/chain-of-custody/mass-balance/ )) material.
2 Rolling Resistance of ElectricDrive 2 was compared to first-generation ElectricDrive GT
3 Each anticipated size of the ElectricDrive 2 contains at least 50% sustainable material by weight
4 in4mation insights EV features research, 2022, commissioned by Goodyear. The online study involved 750 US-based respondents who are the decision maker for auto services/parts purchase and own or lease at least one car or crossover
The Goodyear Tire & Rubber Company today announced the Goodyear® ElectricDrive™ 2 at CES 2024. The ElectricDrive 2 is an all-season electric vehicle (EV) tire enhanced with sustainable materials, improved rolling resistance and long-lasting tread life to maximize drivers’ EV performance.
The latest addition to the ElectricDrive™ family, the Goodyear® ElectricDrive 2 is built for electric vehicles, enhanced with sustainable materials and designed to deliver upgraded all-season traction and long-lasting tread life. This all-season tire is anticipated to be available beginning May 2024 and come in 17 sizes.
The ElectricDrive™ 2 is equipped with a long-lasting tread compound, asymmetric tread pattern, an aerodynamic sidewall and SoundComfort Technology® foam inserts to deliver elevated performance capability and confident handling for wet or dry road conditions.