Diversity & Inclusion

One important aspect of Goodyear's Diversity & Inclusion Strategy is to ensure our workforce is reflective of the communities and customers we serve.

At Goodyear, we are one team working together to drive performance on the road, in the marketplace and throughout the company. We believe a diverse workforce is critical to marketplace success, and our inclusive culture allows associates to contribute at their best in an environment that is designed to be flexible and fair.

At Goodyear, we continue to build on our solid foundation, engaging and educating our leaders on the benefits provided to our company by Diversity & Inclusion.

Employee Resource Groups (ERGs) are key partners on our Diversity & Inclusion journey as they help build diversity and cultivate an inclusive environment by attracting, connecting, motivating, and retaining talent. Goodyear currently has five ERGs that continue to build strong membership and make significant contributions. These include the Goodyear Black Network (GBN), Goodyear Veterans Association (GVA), Goodyear Women’s Network (GWN), Next Generation Leaders (NextGen), and Helping Educate Regarding Orientation (HERO), our newest ERG that promotes diversity and inclusion for all Goodyear associates. ERGs benefit Goodyear associates by providing access to invaluable coaching, mentoring, professional development, training and seminars, as well as opportunities to significantly expand their professional network within Goodyear. In addition, ERGs benefit Goodyear by providing employee opportunities to support product, market and service outreach, as well as allowing human resource and management teams to identify diverse talent, improve succession depth, and support overall talent recruitment and development.


In the US, we are closely working with universities and student organizations as we emphasize our entry-level recruiting, and attend career fairs that improve our opportunity to recruit the finest diverse talent for Goodyear. Social media sites such as LinkedIn and Facebook continue to be an integral part of our recruiting strategy.

We have established key relationships with military-related organizations to further our commitment to hiring military veterans. In 2012, Goodyear made a commitment to hire 1,000 US military veterans over three years and we surpassed our goal more than a year early. In 2014, we pledged to hire an additional 1,000 US veterans and we have since achieved that goal. Going forward, we remain committed to hiring veterans. 


Goodyear is committed to understanding the needs of our diverse group of associates. Our CEO Rich Kramer regularly conducts roundtable discussions with various employee groups. One session with current millennial employees helped initiate a pilot on flexible work hours during summer months. Millennials are also helping to change the way Goodyear products are sold, which has helped to drive Goodyear’s e-commerce venture for buying tires online.


Goodyear's senior leadership reviews our diversity metrics each quarter and updates our Board of Directors on our progress.


Goodyear was recognized in 2016 with several employer awards related to Diversity & Inclusion. These awards help highlight our commitment to improving as an inclusive employer for all Goodyear associates.

  • Top 100 Employer (Military Friendly®)
  • Military Spouse Friendly Award 2017 (Military Friendly®)
  • Employer Support of The Guard and Reserve 2016 (US Department of Defense)
  • Hiring 500,000 Heroes (US Chamber of Commerce Foundation’s Hiring our Heroes Initiative)
  • 100,000 Jobs Mission (Veteran Jobs Mission)
  • Military Friendly Award 2016 (G.I. Jobs magazine)