Internally, our diverse and inclusive culture at Goodyear allows our associates to contribute at their best in an environment that's designed to be flexible and fair. Goodyear associates are encouraged to make courageous decisions and communicate openly and effectively with others.
Goodyear currently has five Employee Resource Groups (ERGs) that continue to build strong membership and make significant contributions. These include the Goodyear Veterans Association (GVA), Goodyear Women’s Network (GWN), Goodyear Black Network (GBN), Next Generation Leaders (NextGen), and Helping Educate Regarding Orientation (HERO), our newest ERG that promotes diversity and inclusion for all Goodyear associates. ERGs benefit Goodyear associates by providing access to invaluable coaching, mentoring, professional development, training and seminars, as well as opportunities to significantly expand their professional network within Goodyear. In addition, ERGs benefit Goodyear by providing employee opportunities to support product, market and service outreach, as well as allowing human resource and management teams to identify diverse talent, improve succession depth and support overall talent recruitment and development.
In the United States, we are closely working with universities and student organizations to place emphasis on our entry-level recruiting. In addition, we attend Diversity Career fairs that improve our opportunity to recruit the finest diverse talent for Goodyear and have established key relationships with military-related organizations to further our commitment of hiring military veterans. In 2012, Goodyear made a commitment to hire 1,000 United States military veterans in the next three years, and we surpassed our goal more than a year early. In 2014, we pledged to hire an additional 1,000 veterans. Social media sites such as LinkedIn and Facebook continue to be an integral part of our recruiting strategy.