Strategy | Goodyear Corporate
Company / Strategy
Strategy
Guided by our purpose of enabling mobility, Goodyear’s strategy outlines how we win, how we work and where we focus as One Team.
DELIVERING FOR OUR CUSTOMERS
How We Win
Innovation
Excellence
We create leading technologies, products and services that anticipate the mobility and sustainability needs of consumers and fleets.
Operational Excellence
We relentlessly improve our safety, quality and efficiency. We deliver the right tire, to the right place, at the right time, at the right cost.
Sales & Marketing Excellence
We capture the value of our brands and grow our market share, helping our customers win in their markets and ensuring we are the preferred choice of consumers.
How We Work
We build trust and earn confidence through honesty and respect. We do the right thing, and we Protect Our Good Name.
We create an environment that inspires associates to bring their full selves to work, giving their best to Goodyear and our communities.
We operate as One Team, engaging in open dialogue, leveraging diverse points of view to help Goodyear – and each other – succeed.
We approach our work with curiosity, speed and purpose, embracing change and eliminating unneeded complexity.
We seize opportunities and make courageous decisions, achieving our business goals and building capability for the future.
Where We Focus
Responsible Operations
We are committed to the safety of our associates, the quality of our products and the integrity of our supply chain.
Customer Experience
Our customers are at the center of everything we do. We collaborate with them to make our products easy to buy, own and recommend.
Sustainability
We responsibly balance environmental, social and financial demands without compromising the ability of future generations to meet their needs.
Advanced Mobility
We advance the performance of our products, and we lead our industry in future mobility solutions.
Inspiring Culture
We aspire to be a diverse and inclusive culture, where every associate can develop to their full potential, and we give back to the communities where we operate.
