Better Future Framework | Goodyear Corporate
Commitments / Better Future Framework
Better Future Framework
Our sustainability strategy is guided by our Better Future framework, which outlines Goodyear’s high-priority sustainability topics.
Goodyear Better Future
Goodyear Better Future, our corporate responsibility framework, outlines Goodyear's high-priority sustainability topics. These topics are woven into how we work together to drive innovation and operational excellence, create value and build a better future.
The framework was first introduced in 2018, with our high-priority topics being recently updated based on the results of our 2022 double materiality assessment. We typically conduct a materiality assessment every two to four years. While our high-priority topics may shift based on internal and external factors, the framework’s pillars— Sustainable Sourcing, Responsible Operations, Advanced Mobility and Inspiring Culture—continuously guide our work.
Goodyear Better Future Governance Structure
The Better Future framework’s governance structure helps ensure corporate responsibility is integrated into all levels of the organization, promotes communication and awareness and drives alignment with Goodyear’s corporate strategy and stakeholder priorities. This governance structure is outlined below.
Goodyear’s Board of Directors and Committee on Corporate Responsibility and Compliance
Goodyear’s Board of Directors (Board) and its Committee on Corporate Responsibility and Compliance are responsible for monitoring and providing recommendations on how Goodyear manages our business in a responsible manner, including our environmental, social and governance objectives, policies, strategies, programs and performance.
Goodyear Senior Leadership Team
The Goodyear Senior Leadership Team acts as a steering committee for Goodyear’s sustainability strategy and performance.
Better Future Steering Committee
The Better Future Steering Committee—led by Goodyear’s Chief Sustainability Officer and currently composed of 15 cross-functional, global leaders—provides strategic direction for Goodyear’s high-priority sustainability topics to ensure functional goals are aligned with corporate strategy.
Better Future Working Groups
The Better Future Working Groups—composed of leaders and subject matter experts for Goodyear’s high-priority topics—are responsible for developing goals and targets and reporting on strategies and progress to ensure we are effectively managing our high-priority topics.
Collectively, this governance structure is helping to grow internal awareness and engagement for our Better Future framework, while enhancing our communication to key external stakeholders.
Better Future Pillars
Sustainable Sourcing
We proactively work with our suppliers to identify and evaluate environmental and societal impacts, risks and opportunities, while collaborating with them on ways to build a more sustainable and resilient supply chain.
Responsible Operations
We have a culture of safety and operate in a manner that protects our people, customers, planet, company and good name. We use proven best practices to ensure we are operating responsibly and mitigating impacts.
Advanced Mobility
Our expertise, drive for excellence and innovative spirit enable sustainable mobility through high-performing, energy-efficient solutions that are safe, durable, affordable and accessible.
Inspiring Culture
We focus on our investment in high-performing and diverse talent and how we foster inclusion, provide a healthy and engaging work environment and give our associates opportunities to make a positive impact.
Focus Areas
Sustainable Sourcing
• Low-GHG-Emissions Materials
• Renewable and Recycled Materials
• Reuse Solutions for Tires
• Protection of Human Health and Rights
• Preservation of Nature and Biodiversity
• Supplier Due Diligence
• Supplier ESG Commitments
• Traceability
Responsible Operations
• Health & Safety
• Product Quality
• Energy Efficiency, Low-GHG-Emissions Fuels and Renewable Energy
• Preservation of Nature and Biodiversity
• Business Resiliency
• Reduction of Waste
• Efficient Distribution
Advanced Mobility
• Product Quality and Safety
• Reduction of Tire Weight
• Tire Energy Efficiency
• Tire Longevity and Emissions
• Low-GHG-Emissions Products, Service and Infrastructure
• Access to Advanced Mobility Solutions
Inspring Culture
• Diversity and Inclusion
• Talent Attraction, Development and Engagement
• Associate Health, Safety and Well-Being
• Community Engagement
