Operating Responsibly | Goodyear Corporate

CommitmentsOperating Responsibly

Goodyear tire manufacturing

Operating Responsibly

We have a culture of safety, and we operate in a manner that protects our people, customers, planet, company and good name.

Corporate associate walking in a tire plant wearing an orange vest

Building a Culture of Safety

The health and safety of our associates is paramount. We strive each and every day to have the safest operations in the world, with a goal of zero injuries. Our focus is on promoting a culture of safety, with every Goodyear associate at every level of the organization having a personal responsibility for safety.

Mitigating Risk

Education and training are key to promoting our culture of safety. We focus our Environmental, Health and Safety efforts on continuously reducing the risk of serious injuries. We’ve identified serious injury risks, which we refer to as our Serious Injury Indicators, based on a review of incident history, external benchmarking and industry best practices. In 2023, we formally integrated our Life Saving Practices into all aspects of how we work, including routine internal communications, performance management, daily management system, shop-level audits and interactions, injury investigations, as well in as our global audit process.

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Vehicle Movement

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Electrical Work

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Elevated Loads

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Working at Heights

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Machine Motion / Guarding

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Permit-Required Work

Isolation and Control of Hazardous Energy Icon

Isolation and Control of Hazardous Energy

Goodyear Tire

Our Commitment to Product Quality

Product quality is the foundation of the Goodyear brand. Our customers and consumers demand high-quality tires, and we continuously work with them to meet their needs and ensure they are satisfied. We aspire to maintain the global tire supplier of choice by providing industry-leading quality, performance and service. 

Global Quality Strategy

We ensure consistent quality through our robust Quality Management System (QMS). Our QMS provides us with a management framework and documents our quality standards, procedures and best practices that govern and enable our global operations.

Goodyear continuously improves our QMS through the execution of our Global Quality strategy.

There are six elements to Goodyear’s quality strategy:

Voice of the Customer & Consumer

We work closely with our OEM customers and receive feedback from them on an annual basis through our internally developed voice of the customer survey.

Organizational Technical & Leadership Capabilities

We work collaboratively and promote continuous learning.

Manufacturing Process Capability

We partner with teams throughout and on all manufacturing processes to ensure we are consistently delivering the best product.

Standards & Procedures

We follow industry standards and document processes to continuously provide clarity and understanding.

Regulatory Compliance

We have our own strict standards in place and adhere to all applicable laws and regulations.

Robust Tire Release

We have processes in place to ensure each tire we produce attains optimal performance and meets our high standards of quality and safety.

Goodyear Tire Plant

Upholding Industry Standards

Manufacturing facility audits—by both local manufacturing facility associates and regional functional experts—are conducted through a structured and layered audit process. Regional audits are conducted either on an annual or semi-annual basis. Facility audit frequencies can range from daily to quarterly depending on which management layer is conducting the audit. External OEM customer auditors and third-party auditors who review adherence to international quality standards, such as ISO 9000, IATF 16949 and AS 9100, complement our internal assessments.