Associate Volunteerism

Goodyear associates and retirees support community organizations to help make their neighborhoods better.

INSPIRING ASSOCIATES TO SERVE OUR COMMUNITIES
 

  • 33,000 hours of volunteer service in 2019 – the equivalent of more than $1.8 million in value – to more than 200 community organizations.
  • 32 Goodyear locations participated in our third year of Goodyear’s Global Week of Volunteering – more than triple our inaugural year – and associates provided more than 9,200 hours of volunteer service to more than 78 community organizations.

ALIGNING RESOURCES

Goodyear Blimps

The Goodyear Blimps have been supporting communities and nonprofit organizations since 1925 when the Santa Claus Express toy-giving program began. For more than 90 years, Goodyear Blimps have remained committed to dedicating a portion of operational time to community giving. In 2019, Goodyear executed its ninth year with the Marine Corps’ Toys for Tots program, which was inspired by the Santa Claus Express history and uses each blimp base to generate donations of toys and cash for the communities. In 2019, the Goodyear Blimps and US Marines Corps Toys for Tots program raised almost $120,000 and generated more than 17,000 toys for families during the holiday season, bringing the combined total since 2010 to more than 150,000 toys and nearly $500,000.

Goodyear also has provided blimp ride certificates and rides for organizations in the communities in which we live and work, generating millions of dollars for charities since the inception of the blimp charitable program. In 2019, Goodyear provided more than 265 ride certificates, which generated more than $400,000 to benefit the recipient nonprofits’ missions and work in the community. Nonprofit organizations benefiting from this program are aligned with our community engagement strategy to ensure that we positively impact organizations that align with our priority areas.

ERGs

In early 2019, Community Engagement collaborated with the D&I team to align the community outreach efforts across all ERGs. In 2019, each ERG was given a goal to provide 1,000 volunteer service hours and to begin to identify the community organizations they could align with and community events where they can represent Goodyear. All ERGs exceeded their volunteer hours with more than 13,000 volunteer hours to date.