Corporate Responsibility Overview

Goodyear has a longstanding, evolving commitment to corporate responsibility. We listen and respond to market trends; customer needs; supplier and partner capabilities; and investor interests and are focusing on expanding our corporate responsibility transparency in response to stakeholder requests.

Our Focus Areas

Stakeholder Engagement & Significant Corporate Responsibility Topics 

In the first quarter of 2018, Goodyear conducted its second robust materiality assessment of sustainability issues, assisted by third-party sustainability consultants, to ensure Goodyear is managing our most significant environmental, social, and governance (ESG) impacts, risks and opportunities.

The process began with nearly 50 global, cross-functional Goodyear leaders coming together to discuss and map ESG impacts, risks, and opportunities across Goodyear’s value chain.

Goodyear gathers stakeholder feedback throughout the year. For the assessment, we identified a subset of stakeholders to interview—those with a significant interest in Goodyear and whose decisions affect Goodyear’s business and vice versa. To determine which stakeholders to include in the process, we selected organizations and individuals—both internal and external—across our various inputs, customer segments, and regions to find those with whom we have a significant relationship and who are knowledgeable in and value corporate responsibility. Their valuable input is captured in this summary:

Internal and external stakeholders provided feedback on why they viewed certain topics as significant to them and the results were quantified. The final results highlighted the following topics:

The assessment validated the importance of many topics to our organization and stakeholders, and highlighted new opportunities as well. Following the assessment, we confirmed we had existing owners for all high-priority topics and verified our internal and external-facing commitments for these topics.

Corporate Responsibility Strategy

In Goodyear’s Strategy Roadmap, we address the importance of developing great products and services that anticipate and respond to the needs of our consumers while building the value of our brand and focusing on our quality and efficiency. Goodyear’s Corporate Responsibility Strategy supports the Strategy Roadmap, summarizing what we believe and where we will focus.

In late 2018, we refreshed our Corporate Responsibility Strategy based on our latest research and assessment results. 

Throughout this report, we explain why these topics matter, what we are doing to manage each, commitments we have made and in some cases, our performance. Some commitments outlined in the pages that follow were set recently; therefore, we will report on our performance in the coming years.

Addressing Climate Considerations

Evaluating possible impacts on climate is a global concern, and as a business with global operational impacts, Goodyear is committed to doing our part. As the life-cycle assessment1 (LCA) graphic shows, Goodyear can help consumers make the biggest impact in reducing greenhouse gas (GHG) emissions in the product-use phase of our tires by offering improved rolling resistance products that lead to greater fuel efficiency. However, we can address and are addressing our impact throughout all life-cycle phases. 

Following our 2018 assessment, a cross-functional team of leaders from innovation, operations, procurement and corporate functions convened and is in the process of creating a holistic climate strategy. We plan to share more information regarding our climate strategy in future reports.

1LCA allows a comprehensive, quantitative evaluation of products through the entire life of the product – from the sourcing of raw materials all the way to the end of the product’s life. LCA is performed using internationally recognized ISO frameworks that provide a full picture of product impacts as well as opportunities for improvement that can be used in product development.

In 2014, Goodyear conducted an LCA of a passenger tire that was critically reviewed and certified by a third party to ensure conformance with ISO 14040 and ISO 14044. The LCA showed that the product use phase was most important and contributed to ~94% of the total greenhouse gas (GHG) emissions. It also confirmed results from other industry LCAs that low rolling resistance tires demonstrate an opportunity to reduce GHG emissions through the life cycle of our products. In this study, a low rolling resistance tire could reduce fuel consumption by 0.47L/100km. Goodyear will use this LCA to support our continued efforts to improve our products and manage our impacts and to enable us to better serve our customers.