Corporate Responsibility Overview

Goodyear has a longstanding, evolving commitment to corporate responsibility. We listen and respond to market trends; customer needs; supplier and partner capabilities; and investor interests and are focusing on expanding our corporate responsibility transparency in response to stakeholder requests.

Our Focus Areas

Stakeholder Engagement & Significant Corporate Responsibility Topics 

Goodyear gathers stakeholder feedback throughout the year, building on information gathered during our 2018 materiality assessment of sustainability issues. To ensure we are managing our most significant environmental, social and governance (ESG) impacts, risks, and opportunities, we continue to engage internal and external stakeholders who are knowledgeable in and value corporate responsibility. While we did not engage with external stakeholders as part of this report preparation process in 2019, this summary highlights our key stakeholder groups and the type and frequency of interaction:

During our 2018 assessment, internal and external stakeholders provided feedback on why they viewed certain topics as significant to them, and the results were quantified. The final results helped us create a matrix of our high-priority topics, which can be viewed in our 2018 Corporate Responsibility Report.

The 2018 assessment validated the importance of many topics to our organization and stakeholders and highlighted new opportunities. Following the assessment, we confirmed we had existing owners for all high-priority topics and verified our commitments for these topics.

Better Future

In Goodyear’s Strategy Roadmap, we address the importance of developing great products and services that anticipate and respond to the needs of consumers while building the value of our brand by focusing on quality and efficiency. Better Future, our corporate responsibility framework, supports the Strategy Roadmap, summarizing what we believe and where we will focus. The pillars of the framework are illustrated below.

Throughout this report, we explain why these topics matter, what we are doing to manage each, and our progress and performance on commitments. Some commitments outlined in the pages that follow were set recently and may not yet have performance data available.

Addressing Climate Considerations

Evaluating possible impacts on climate is a global concern, and as a business with global operational impacts, Goodyear is committed to doing our part. In 2020, we plan to launch a climate sub-committee within our Better Future Working Group, made up of cross-functional representatives from our innovation, operations, procurement and corporate functions. The goal is to assess our current efforts and align on future actions. We plan to share more information in future reports.

The biggest impact Goodyear can make is in the product-use phase by helping to increase consumers’ fuel efficiency via improved rolling resistance products. Additionally, we address our impact throughout all lifecycle phases. In 2020, we will begin working on an updated LCA that we will share in future reports. Learn more about each strategy in our 2019 Corporate Responsibility Report.