Diversity & Inclusion

Here at Goodyear, we are committed to fostering an inclusive and diverse environment, where all associates feel respected, welcomed, challenged, and valued. Our aim is to support and encourage a highly engaged workforce that positions us to achieve our goals of accomplishing key business objectives while optimizing performance for our customers and ensuring our workforce is reflective of the communities we serve.

Our Commitment

Why it matters

A diverse workforce is critical to Goodyear’s long-term success. Embracing and valuing differences allows us to attract top talent, be more customer-oriented and improve associate satisfaction and decision-making. Our goal is to create a work environment where people have a real sense of belonging and are able to thrive.


What we're doing about it

We are committed to a diverse and inclusive work environment and reflect such commitment in the policies that govern our workplace, such as the Business Conduct Manual and Global Zero Tolerance booklet. Our commitment to diversity is also evident in our recruiting strategies; succession planning; diversity and inclusion (D&I) training; and Employee Resource Groups. Goodyear’s Director of Global D&I is responsible for engaging functional and facility leaders around our D&I strategy. Our senior leadership team reviews the strategy as well as key performance indicators and actions (KPIs and KPAs) and reports annual results to our Board of Directors.

Our efforts include embedding D&I into our talent processes. We actively work to improve our hiring processes and community partnerships to recruit and retain diverse talent, such as requiring 100% of our recruiters to become AIRS Diversity and Inclusion Certified. To realize year-over-year increases in the diversity of our workforce, our HR teams strive to have qualified female and minority candidates on every executive slate and participate in national career fair events, such as the National Society of Black Engineers (NSBE) and the Society of Hispanic Engineers (SHEPE).

Employee Resource Groups (ERGS)

Key to our inclusion efforts are our robust Employee Resource Groups (ERGs). Our six ERGs help to attract, connect, develop, and retain diverse talent. Our ERGs include Goodyear Black Network (GBN), Goodyear Veterans Association (GVA), Goodyear Women’s Network (GWN), Goodyear Pride Network, Hispanic/Latino (HOLA), and Next Generation Leaders (NEXTGEN).

Each ERG has goals to:

• Create awareness of company resources and information through outreach and coordination with members

• Support the Company in its efforts to attract, develop and retain associates by:

- Assisting in outreach and recruiting efforts

- Helping to introduce new and current associates to the organization and culture

- Providing opportunities for professional growth and leadership skills development

- Connecting associates with role models and mentors

- Providing opportunities to showcase work-related skills and connect with senior leadership

- Offering associates a sense of community and belonging

• Provide feedback, articulate shared interests and foster open dialogue with executive sponsors and the Office of D&I

• Ensure the ERG activities are consistent with and reinforce Goodyear’s Strategy Roadmap

Due to the growing number of ERG chapters around the world, our Director of Global D&I and the ERG presidents are developing local guidance, which will include the ERG governance structure; the role of mentors and mentees; bylaws; business connectivity; and community involvement.