CEO Message

CEO Rich Kramer highlights Goodyear's commitment to delivering sustainable revenue and profit growth while increasing the value of our brand and reaching our aspirational strategies and goals.

Our Top Commitment

To our stakeholders:

The world of mobility and transportation is changing rapidly. Advancement in technology and evolution of consumer preferences and buying behaviors are sparking new opportunities and challenges for the tire industry. Experts predict that by 2030, 25% of global miles traveled will be shared. By 2050, autonomous vehicles will be a $7 trillion business, and 70% of the world’s population will live in or near cities. We are moving toward a new level of connectivity in vehicles, where sensors in tires will communicate with the vehicle, the road and driver. Today’s consumers favor convenience, safety, and advanced technologies, and many are socially conscious—wanting the brands they buy to be a part of solving the environmental and social challenges of our time. Goodyear has been listening, preparing and innovating, and we are excited to share how we plan to help shape the new mobility ecosystem and create long-term value for our stakeholders.

Since our founding in 1898, Goodyear’s standard for success has been based on a commitment to continuous improvement and innovation. Recognizing that improvement and innovation expectations and opportunities evolve, we refreshed our corporate responsibility-focused assessment in 2018, engaging a broad set of internal and external stakeholders across our value chain. This ensures that Goodyear is focusing our corporate responsibility efforts on the topics that drive the most value for our business and stakeholders—our customers, consumers, investors, employees, and communities.

We use this report to illustrate why each pillar is important to Goodyear and our stakeholders, how each supports our Strategy Roadmap, and what we are doing to manage our impacts, risks, and opportunities.

This past year has been an important one in Goodyear’s journey. In 2018, we released our Natural Rubber Procurement Policy and introduced a service to produce predictive analytic maintenance for commercial truck fleet tires. We are providing intelligent tires for a self-driving shuttle named Olli, released the Oxygene concept tire that features living moss, and are studying tire materials in space. Goodyear continued to reduce rolling resistance and tire weight to improve fuel efficiency. We received the ‘Environmental Achievement of the Year’ award from Tire Technology for our innovation that replaces 100% of petroleum-derived oil with soybean oil in our Goodyear Assurance WeatherReady™ tires. Goodyear was recognized by Honda North America with the Supplier Sustainability Award, and received the Subaru of Indiana Automotive, Inc. (SIA) Excellent Performance Award for superior performance related to safety, environmental stewardship, quality, delivery, and partnership.

None of the above accomplishments would be possible without our associates, who are the driving force behind Goodyear’s success. Our team operates with the highest integrity and embraces change, collaboration and seizes opportunities to deliver increased value to our stakeholders. Together, we are striving to foster a culture of safety and wellness and a diverse and inclusive work environment where all can thrive, as part of our continual efforts to make Goodyear the tire brand of choice.

Over the past year, the company continued its support of current and future associates. Since 2016, The Manufacturing Institute has recognized Goodyear associates annually with STEP Ahead awards. The prestigious honor acknowledges women in manufacturing who have demonstrated leadership skills and excellence both in their careers and communities. In 2019, Goodyear hosted its 20th STEM Career Day, an annual event that brings students, university and business professionals together for an engaging day of activities that expose students to careers in STEM, working as a team and learning more about the opportunities available to them. Goodyear’s work in STEM is also part of its annual Global Week of Volunteering, which comprises thousands of company associates participating in community service projects.

Given the pace at which our industry is advancing, we are bound to face challenges, but Goodyear is committed to delivering sustainable revenue and profit growth while increasing the value of our brand and reaching our aspirational strategies and goals outlined in the following pages. I am proud to present to you Goodyear’s 2018 Corporate Responsibility Report and look forward to sharing our story and journey.

Richard J. Kramer

Chairmain, Chief Executive Officer and President

Richard J. Kramer

Chairman, Chief Executive Officer and President