What we hope to achieve

We are striving to foster a culture of safety and wellness and a diverse and inclusive work environment where all can thrive, as part of our continual efforts to make Goodyear the tire brand of choice.

Our Goals

Sustainable Sourcing


Continue to explore the use of alternative raw materials, like soybean oil in place of petroleum-based products.


Double our use by 2021 of a silica product made from residual rice husk ash, a byproduct of rice processing. Rice husk ash silica can help deliver performance similar to traditional sand-based silica yet is more environmentally friendly and helps reduce waste going to landfill.



Create and implement an action plan to improve the performance of each raw material supplier below a defined ESG survey score by December 2020.



Achieved 100% response rate of raw material suppliers to Goodyear’s request for environmental, social and governance (ESG) information through the Goodyear survey (or similar vendor survey). 



Achieve 50% raw material spend traceability by 2025. 



Increase soy oil consumption by 25% by 2020 and fully replace petroleum-derived oils by 2040.  


Responsible Operations


Reduce greenhouse gases (GHG) by 25% by 2023 from a 2010 baseline  25% total reduction from 2010 to 2023.



Our goal is to be known as having the safest operations in the world. We have also established the goal of eliminating all serious injuries and fatalities in our workplace while achieving a total incident rate (TIR) of less than 1.0 by 2023.



Reduce our energy consumption by 25% by 2023 from a 2010 baseline.


Advanced Mobility


For greater fuel efficiency, reduce rolling resistance by 40% by 2025 from a 2005 baseline.



Reduce tire weight by 9% by 2025 from a 2005 baseline.


Inspiring Culture


Our goal is to engage more associates through our Global Week of Volunteering. In the future, we also want to focus on gathering the impact of our community engagement efforts.




To have tobacco-free campuses for 100% of our Goodyear facilities by 2025.