End-of-life tires

An estimated one billion tires reach the end of their useful lives every year around the world. As a tire manufacturer, we are committed to advancing the successful recovery, reuse, and recycling of ELT. 

our commitment

why it matters

Proper ELT management offers environmental benefits such as waste reduction, material recovery, decreased energy consumption and costs, and emissions reduction. Although Goodyear only handles a portion of ELT through our retail and warranty centers, we are actively involved with regional and global trade organizations supporting broad ELT management, recovery, and recycling.


what we're doing about it

Proper ELT management is an industry-wide issue because consumers replace tires in locations outside of a tire manufacturer’s control. Goodyear’s Vice President of Global Manufacturing and EHS&S and our global Sustainability and Procurement teams managed our involvement in ELT recovery in 2018:

  • Promotes the proper management of ELT in our company-owned retail locations;
  • Encourages the return of Goodyear tires to Goodyear locations through our warranty program; and
  • Actively collaborates with industry peers through TIP and regional trade associations, to advance industry-wide ELT management systems.


how we measure success

Globally, a number of ELT recovery systems are already highly developed, such as in Europe, Japan and the U.S., with recovery rates of 91%, 85%, and 81%, respectively.5 However, we will continue to collaborate with our industry peers in the search for improvement with the goal of reaching 100% recovery for all tires worldwide.

Within Goodyear, we will begin measuring the percentage of tires going to beneficial reuse coming from our company-owned retail and commercial locations in 2019. Beneficial use includes, but is not limited to, energy recovery, material recovery and civil engineering applications. Energy recovery, or Tire Derived Fuel (TDF), provides a host of environmental benefits, such as using ELT for fueling cement kilns, rather than coal, reducing the need for virgin fossil fuels. Tires contain less carbon per unit of energy than coal or petroleum coke; therefore, using ELT as a fuel source reduces GHG emissions. Regulations require cement kiln operators to capture and properly dispose of particulate emissions. Additionally, cement kilns are abundant, which limits transportation-related emissions.

our goal

what we hope to achieve

To further Goodyear’s ELT management, we are establishing a 2019 baseline for current ELT data from our retail stores, commercial tire service center (CTSC) locations, logistic centers and product service centers globally where we have direct management. From this baseline, we will establish a 2023 goal to further positively impact ELT recovery at our locations. We will also continue our active involvement in TIP’s work to promote ELT recovery routes, especially in developing nations, and its research regarding emerging uses for ELT, such as pyrolysis and devulcanization. Additionally, we are looking to collaborate with customers to support beneficial reuse of tires.