product quality

Goodyear is committed to delivering the highest-quality tires and related products and services for our customers and consumers. This statement forms the foundation for everything we do. In all our products and services, we aim to deliver the highest standards in road safety, innovation and sustainability.

our commitment

why it matters

Product quality is of utmost importance to Goodyear; our customers and consumers depend on us to provide them with high-quality tires that will help them get where they need to go safely. Quality is an integral part of our Strategy Roadmap, with a vision to be the tire supplier of choice across the world by delivering industry-best products, processes and programs.


what we're doing about it

We ensure consistent quality through our robust Quality Management System (QMS). Our QMS provides a framework, minimum requirements and best practices that govern and enable our global operations. Goodyear continuously improves our QMS through the execution of our Global Quality Strategy, ensuring that we retain a quality leadership position in every region where we operate. Another way we ensure quality consistency across our facilities is through certified adherence to industry-accepted standards. While all of our facilities are ISO 9001-certified, our OEMproducing plants are certified to the higher IATF 16949 standard, which is specific to the automotive industry and required by certain customers.

Quality is touched by every major level of the Company. Goodyear has a Product Performance Advisory Committee comprised in 2018 of our Senior Vice President and General Counsel, the Chief Technology Officer, Senior VP of Operations and Technology, the VP of Global Quality, the VP of Global Manufacturing and EHS&S, the Director of Government Compliance and Product Performance, and the president of each strategic business unit. The committee meets as needed to discuss product quality issues, including those that may require some field action. There are also quarterly reviews with members of senior management to review field performance data. In addition, there are global-, regional-, and plant-level quality teams that manage quality procedures and audits and implement continuous improvement actions when necessary. Finally, our production associates receive annual training on product quality and safety. This organizational approach, coupled with robust early warning systems and containment procedures, helps Goodyear maintain an industry leading position in the area of product field performance.

Manufacturing facility audits, by both local plant associates and regional functional experts, are conducted through a structured and layered audit process approach. This approach fosters engagement and ownership of our quality standards down to the floor-level associate. Additionally, external OEM customer auditors and third-party auditors who review adherence to international quality standards, such as ISO 9001, IATF 16949, and AS 9100, complement our internal assessments.

our focus

regulatory compliance

Goodyear is steadfast in complying with and preparing for the proliferation of applicable global product-related regulations. The following are two examples of recent regulations, with which Goodyear already is in compliance:

  • As of January 1, 2018, tires marked with mud and snow (M + S) labeling no longer suffice for use as winter tires in Germany; only winter tires that are marked 3PMS (the “Alpine symbol”) are accepted. A transitional period allows the use of M + S tires manufactured in 2017 as winter tires until 2024; Goodyear has already transitioned to this new regulation.
  • As part of the European Union’s efforts to reduce CO2 emissions from heavy-duty vehicles, the Commission passed a new monitoring and reporting regulation and developed a Vehicle Energy Consumption Calculation Tool (VECTO). The regulation requires that, as of January 1, 2019, heavy-duty vehicle manufacturers monitor and report annually to the Commission the CO2 emissions and fuel consumption of each new vehicle they produce for the EU market. As an input to that vehicle CO2 calculation, Goodyear began reporting Rolling Resistance Coefficient values to OEMs in March 2018.

customer satisfaction performance

A critical aspect of Goodyear’s product and process quality is our goal of meeting and exceeding customer requirements. We monitor our progress toward this vision through our self-developed OEM customer index that provides an end-to-end analysis of how we are doing at any given time with each of our OEM customers. This index utilizes a combination of leading and lagging quantitative and qualitative metrics to score overall OEM customer satisfaction, highlighting our priorities and areas for customer relationship improvement at a glance. We also measure customer satisfaction through warranty cost per net sales, which is the cost to fulfill warranties compared to net sales. This metric provides a barometer to measure Goodyear’s ability to deliver full value of our tires from point of purchase. Goodyear is among the industry leaders in warranty cost per net sales, and our goal is to maintain this status.

our goal

what we hope to achieve

Ultimately, our goal is for our customers and consumers to think “Goodyear” when they think about tires. They think Goodyear because we best represent their expectations in terms of quality, performance, value and comfort. To this end, our quality strategy dictates that we continually assess the maturity of our quality systems while looking for continuous quality improvement opportunities.