Natural Rubber

At Goodyear, we drive to make an impact by our choice of the materials we use. We are committed to managing sourcing in a way that helps reduce environmental and social impacts and improve our global risk management.

Natural Rubber Sourcing

Natural Rubber Procurement Policy

More than 99% of the world’s natural rubber is made from latex derived from rubber trees, which are primarily sourced from Southeast Asia. The tire industry uses approximately 70% of the world’s natural rubber, and demand for natural rubber is growing. This raises various social, environmental and economic concerns and opportunities associated with the production of this important commodity. Social and agricultural practices in natural rubber production can vary greatly and can have significant impacts on the livelihood and rights of local people, as well as local ecosystems through potential habitat conversions and reduction of species from deforestation.

Goodyear does not own any rubber tree plantations, but we have taken actions as a purchaser of natural rubber. In 2018, Goodyear formalized our commitment to source responsibly natural rubber with the issuance of our Natural Rubber Procurement Policy.

Tire Industry Project

Goodyear is a founding member of the Tire Industry Project (TIP), a CEO-led initiative with 11 of the world’s major tire companies. Through TIP, Goodyear has worked with other stakeholders in the natural rubber supply chain, including automakers, rubber producers, and civil society, to move the industry toward natural rubber sustainability. On October 25, 2018, TIP members and others launched the Global Platform for Sustainable Natural Rubber (GPSNR). With this platform, we hope to “harmonize standards to improve human rights; prevent land grabbing and deforestation; protect biodiversity and water resources; improve yields; and increase supply chain transparency and traceability.” The GPSNR will have clear membership criteria and supply chain standards for members to maintain effective involvement. The first meeting of the GPSNR General Assembly was March 21, 2019.