Natural Rubber

At Goodyear, we drive to make an impact by our choice of the materials we use. We are committed to managing sourcing in a way that helps reduce environmental and social impacts and improve our global risk management.

Natural Rubber Sourcing

Natural Rubber Procurement Policy

More than 99% of the world’s natural rubber is made from latex derived from rubber trees, which are primarily sourced from Southeast Asia. The tire industry uses approximately 70% of the world’s natural rubber, and demand for natural rubber is growing. This raises various social, environmental and economic concerns and opportunities associated with the production of this important commodity. Social and agricultural practices in natural rubber production can vary greatly and can have significant impacts on the livelihood and rights of local people, as well as local ecosystems through potential habitat conversions and reduction of species from deforestation.

Goodyear does not own any rubber tree plantations, but we have taken actions as a purchaser of natural rubber. In 2018, Goodyear formalized our commitment to source responsibly natural rubber with the issuance of our Natural Rubber Procurement Policy.

Tire Industry Project

Through TIP, Goodyear worked with other stakeholders, including automakers, rubber producers, other end users, and civil society, to move the natural rubber supply chain toward natural rubber sustainability. TIP members and others launched the Global Platform for Sustainable Natural Rubber (GPSNR) in 2018. The platform’s goal is to “harmonize standards to improve respect for human rights, prevent land grabbing and deforestation, protect biodiversity and water resources, improve yields, and increase supply chain transparency and traceability.”1 In 2019, Goodyear participated in the inaugural GPSNR general meeting and a Goodyear representative was elected to Executive Committee.

In addition to being a GPSNR founding member and a member of the GPSNR Executive Committee, we also lead a working group focused on defining GPSNR’s vision for sustainable natural rubber and establishing the strategies needed to achieve that vision. In 2019, that working group prioritized efforts within GPSNR to establish standards and policy points required for all members and began work to identify the necessary supply chain traceability and transparency technologies to enable companies to demonstrate they are meeting those standards while being able to take action and improve current situations. Additionally, during 2019, another GPSNR working group launched an assessment of current and new capacity-building programs to help natural rubber producers improve their livelihoods, making the natural rubber supply chain more sustainable. 

1World Business Council of Sustainable Development (WBCSD), Global Platform for Sustainable Natural Rubber. October 25, 2018