Sustainable Material Usage

Given that product quality, safety, and customer satisfaction are our ultimate goals, our Procurement and Innovation teams actively seek sustainable material options that deliver product performance without increasing supply or production costs.

Development of sustainable materials

To improve Goodyear’s sustainable material use, our Innovation teams work to incorporate new innovations and use and/or investigate alternative raw materials that are more sustainable.

- Soybean oil tread compound is now used in some tires, like the Goodyear Assurance WeatherReady, instead of petroleum oil to create more sustainable rubber with added traction benefits.

- Rice husk ash silica, a byproduct of rice processing, is being used to help deliver similar performance as traditional sand-based silica with less environmental impact and waste to landfills.

- Dandelion rubber is a potential alternative raw material to traditional rubber. Goodyear is currently a part of The Program of Excellence in Natural Rubber Alternatives (PENRA) to research the feasibility of sourcing natural rubber from Russian dandelions, which only take six months to reach maturity for harvesting as opposed to rubber trees, which take seven years. Dandelions can also grow in harsher climate conditions than rubber trees, allowing growth and harvesting to be moved closer to production facilities. 

- Synthetic rubber is an alternative to natural rubber and is typically made from petroleum-derived materials. In a joint program with DuPont Industrial Biosciences, we developed and patented a biobased BioIsoprene™ monomer that can help Goodyear to produce high-quality synthetic rubber without depending on an oil-based feedstock. BioIsoprene™ is made from a renewable carbohydrate source that could help Goodyear reduce our carbon footprint.