Workforce Diversity & Inclusion

Company History


A diverse workforce is critical to Goodyear’s success, and our inclusive culture allows our associates to contribute at their best.

Our diversity and inclusion strategy focuses on ensuring our workforce reflects the communities and customers we serve. To ensure our diversity and inclusion initiatives remain a focus, our senior leadership team reviews information about diversity within the workforce and reports our progress to our Board of Directors. Through our efforts we have seen year-over-year increases in the number of female and minority executives as well as the number of salaried females globally and minorities in the U.S.

Our seven Employee Resource Groups (ERGs), which are important contributors in attracting, connecting, motivating, and retaining talent, include the Asia India Middle East Network (AIM), Goodyear Black Network (GBN), Goodyear Pride Network (GPN), Goodyear Veterans Association (GVA), Goodyear Women’s Network (GWN), Hispanic/Latinx (HOLA), and Next Generation Leaders (NextGen). Through membership in our ERGs, our associates receive mentoring, professional development, networking and community volunteerism opportunities. Our ERGs also provide opportunities for associates to serve as company ambassadors and play a crucial role in talent recruitment and development. From January 2018 to December 2019, membership in Goodyear’s ERGs increased 80% globally.


Diversity and inclusion also are core components of our talent acquisition strategy. We continue to build relationships with diversity professional associations and community groups, and we use social media sites such as LinkedIn and Glassdoor to reach a diverse pool of candidates.

Today, military veterans make up more than 6.7% of our U.S. workforce.


Goodyear continues to be recognized with several employer awards related to our diversity and inclusion efforts.

  • 2019 and 2020 Human Rights Campaign Corporate Equality Index
  • 2019 Military Friendly® Employer
  • 2019 Military Friendly® Supplier Diversity Program
  • 2019 Extraordinary Employer Support Award from the Ohio Committee for Employer Support of the National Guard
  • Best Employers for Healthy Lifestyles award from the National Business Group on Health


2020 STEP Ahead Award Winner

A Goodyear associate—Michelle Ross—received the 2020 Women in Manufacturing STEP (Science, Technology, Engineering and Production) Ahead Award. The award is presented annually by the Manufacturing Institute to recognize women at all manufacturing levels who have demonstrated leadership and excellence in their careers.

2019 Black Engineer of the Year Award (BEYA Award)

Goodyear associate – Tom Peeples – received the Black Engineer of the Year Linda Gooden Legacy Award Winner from the BEYA STEM Conference. More than 10,000 men and women have been nominated for the award, presented annual for the past 30+ years.

2020 Science Spectrum Trailblazer Award

Goodyear associate – Ashley Jones – received the 2020 Science Spectrum Trailblazer Award from the BEYA STEM Conference. Presented annually at the Technology Recognition Luncheon featuring Modern-Day Technology Leaders and Science Spectrum Trailblazers.