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Mobility Revolution

Company History


Goodyear’s innovative spirit and drive for excellence puts us at the epicenter of the mobility revolution. We are partnering with customers and other collaborators to shape this transformation.

Goodyear’s Innovation Technology and New Ventures groups are constantly exploring technological advancements that will better serve our customers’ current and future needs, and reshape the future of mobility. We conduct competitor and consumer benchmarking to understand where the market is going and how our customers’ needs are shifting.

our focus

Simplifying Consumer Buying and Maintenance

We understand that our consumers favor convenience and efficiency. Therefore, we designed a tire-buying and replacement process, Roll by Goodyear, which differs from our traditional tire stores in aesthetics, location and service offerings. Roll service offers delivery options, such as online valet booking where we will pick up and drop off our consumers’ vehicles at their preferred locations. Alternatively, we offer a mobile installation service, available in select US cities, where we will travel to our consumer’s desired location and install the tires. At the end of 2019, 16 Roll by Goodyear stores were open in the US.

Connected and Intelligent Tires

As companies and stakeholders continue to address the potential of autonomous vehicle capabilities, Goodyear will be ready with connected and intelligent tires that can respond with optimum stopping distance and high performance to enhance rider safety. In fact, next generation smart and connected tires can also help reduce stopping distance lost between a new and worn tire by 30%

We are collaborating with our OEM customers, as well as universities, research institutions, start-ups and governments to complement Goodyear’s expertise and advance our technologies. We also are providing tires for the Local Motors Group, which developed a self-driving fleet of people-moving shuttles, called Olli.

Fleet Digitalization 

Goodyear’s ability to service commercial fleets is well established, and we have already begun to offer digital connectedness in the form of advanced telematics and predictive analytics technology. With our proprietary artificial intelligence technology, we will help fleets predict when their tires need service or replacement, improving overall tire management and maximizing uptime across the fleet. With Goodyear’s new TPMS Plus offering, sensors actively monitor tire conditions in real time, allowing commercial fleets to identify and address issues like air leaks, low pressure and abnormal temperature. An agreement with Norfolk Southern was announced in 2019 to support the company’s large fleet with TPMS Plus.