In addition to the innovation management outlined in Advancing Tire Performance, we also consistently monitor our customers’ needs and explore technological advances to help meet them.

Driven by this customer insight, we are delivering on five key areas:

1.        Digitizing the connection with the road

2.      Offering vehicle readiness

3.       Developing new tire architectures, such as maintenance-free tires

4.      Simplifying the consumer buying and tire maintenance process

5.       Driving the future of mobility by partnering and investing in seed-to-growth stage

6.       Startups