We have detected that you may be using an outdated browser that is not compatible with our website.

For a better browsing experience, please view using Microsoft Edge, Google Chrome, Mozilla Firefox or Safari.

Tire Performance

Company History


Goodyear is positioned for success through our commitments to advanced energy efficiency, safety, tire longevity, comfort and convenience.

Goodyear’s Innovation Centers, development centers and regional innovation labs help us develop and test state-of-the-art products and services. Our key business leaders hold annual product and innovation leadership reviews to discuss regional product needs, developing technologies, regulatory changes, customer input, benchmarking, new product roadmaps and upcoming product launches. Goodyear’s Technology and Materials teams create roadmaps for potential products, following a global integrated release process that includes technology or product development, prototype testing, manufacturing scale and ultimately product launches. Quarterly meetings discuss progress and emerging market trends and ensure that our processes and products provide optimized tire performance and meet tire labeling and regulatory requirements.

When we test our products, we consider regulatory requirements for all countries and regions where we operate, as well as additional testing to meet Goodyear’s stringent standards for performance and quality. For example, tire labeling regulations in Europe require three metrics – fuel efficiency, wet grip and external road noise. In Europe, Goodyear was first to achieve an A label in rolling resistance for an all-season tire also rated as 3 Peak Mountain Snowflake-certified. We also test our tires across more than 50 safety and performance metrics before they enter the market.

Goodyear also has extended its leadership position in virtual product development with the expansion of vehicle simulation. This included the installation of both compact and fully dynamic driving simulators (shown at right), a first in the industry, providing a level of simulation sophistication to allow Goodyear to drive breakthroughs in future tire creation, leading to an enhanced customer and driver experience. Virtual simulation efforts will help lead to fewer physical testing iterations and provide a more sustainable testing future. As referenced in the Bold Goals, by 2024, Goodyear is seeking to reduce our physical testing iterations to one per SKU, a dramatic reduction from current levels.

The automotive industry trend toward a virtual development cycle provides an opportunity for tire development, and this new simulation avenue allows Goodyear to work more collaboratively with automobile manufacturers on original equipment fitments. The driving simulators are being used for virtual development and tuning of dynamic performances of tires, aided by the ability to simulate a range of driving conditions.