Goodyear associates focused on acts of goodness and some virtual volunteerism in 2020. Despite the global pandemic, associates logged more than 7,000 volunteer hours.
Employee Resource Group members took the lead on volunteerism in 2020; accounting for more than 6,000 volunteer hours.
The Goodyear Blimps have been supporting communities and nonprofit organizations since 1925 when the Santa Claus Express toy-giving program began. For more than 90 years, Goodyear Blimps have remained committed to dedicating a portion of operational time to community giving. 2020 marked the 10th anniversary of Goodyear’s collaboration with the Marine Corps Toys for Tots program, which began by using Goodyear’s blimp bases to generate donations of toys and cash and has grown to several retail stores, including locations. In 2020, the program raised a total of $34,000 and generated over 21,000 toy donations for families during the holiday season, bringing the combined total since 2010 to more than 165,000 toys and nearly $500,000.
Additionally, the Goodyear Blimp provided a ten-week social media content series, Blimp Camp, designed to provide connection and utility to people isolated at home as the pandemic began. The series focused on Goodyear Blimp-inspired entertainment and education for children and parents and reached thousands of homes.
Over the summer, the Blimps took to the skies to provide a “sky high thank you” for health care and essential workers flying over hospitals in the South Florida and Northeast Ohio area.