Goodyear is committed to attracting, developing and retaining associates through integrated processes and programs designed to create an inclusive culture. Talent Attraction, Development, Engagement and Diversity & Inclusion (D&I) are key focus areas based on our most recent double materiality assessment. As such, we report on how we manage the strategies we have implemented in support of these topics holistically, as opposed to individually.

Our talent lifecycle begins with identifying and attracting the best talent in our industry. We then engage and enable associates to realize their full potential through integrated talent management and learning and development solutions, as well as efforts that support a diverse and inclusive culture, including:

• Supporting associate growth and career development
• Building and preparing future Goodyear leaders
• Engaging and inspiring our associates to deliver for our business and customers
• Fostering an inclusive culture where all associates feel they are heard
• Embedding diversity & inclusion best practices throughout our operations

Our commitment to an inclusive culture is reflected in our Business Conduct Manual and Global Zero Tolerance Booklet and evidenced by programs implemented in support of Goodyear’s D&I strategy. For example, senior leaders are accountable for our D&I priorities and report progress at least annually to our Board of Directors, and associates receive training and are empowered to embrace unfamiliar cultures, different experiences and unique viewpoints at work. These efforts are essential to our ability to better serve our customers and consumers today and in the future.

We also have a Talent Experience Council that leverages subject matter experts across HR Analytics & Workforce Planning, Talent Acquisition, D&I, Talent Management and Learning & Development. Together, these team members assess needs and determine areas of opportunity, implementing talent strategies and diverse and inclusive practices across the organization that are aligned to the priorities of the business while delivering an enhanced associate experience.