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WBCSD is a global, CEO-led organization of over 200 leading businesses working together to accelerate the transition to a sustainable world. Member companies come from all business sectors and all major economies, representing a combined revenue of more than USD $8.5 trillion and 19 million employees. WBCSD offers members the opportunity to participate in a number of programs and projects, including sector-specific projects such as the Tire Industry Project (TIP). Goodyear has been a member of WBCSD for over 15 years as part of TIP, and in 2020, joined the Digitalization and Data in Urban Mobility project.
A WBCSD initiative, the Digitalization and Data in Urban Mobility project brings business and cities together to implement system-level and integrated initiatives to steer urban mobility systems transformation toward a safer, cleaner, more accessible and more efficient future. Mobility is a driving force for economic activity, enabling access to jobs, education and health, as well as the production of goods and services. Yet, traffic congestion is diminishing economic development, 80% of cities exceed the World Health Organization’s air quality standards, and, on average, transport contributes 23% of CO2 emissions. By 2030 cities are expected to be home to 60% of the global population. These challenges are expected to continue and expand1. Digitalization, new technologies and business models present opportunities for businesses and cities to collaborate and accelerate the creation and deployment of sustainable mobility systems. Goodyear committed to involvement in TuM in Fall 2020 and became a member in early 2021. We aim to understand how Goodyear’s beyond tires mobility strategy can contribute to and benefit from the opportunities and challenges stemming from the transformation of urban mobility.
1 Source: WBCSD
Goodyear is a leader in the WBCSD‘s Tire Industry Project (TIP), formed in 2005 as a global, voluntary, CEO-led initiative undertaken by 11 leading tire companies. Together, TIP member companies, representing approximately 65% of the world’s tire manufacturing capacity, work to anticipate, identify, analyze and address the potential human health and environmental impacts associated with tire development, use and management throughout the tire’s lifecycle.
TIP’s focus areas include sustainable natural rubber, materials & chemicals, tire and road wear particles (TRWP), end-of-life tire management, and tools and frameworks.
TIP member CEOs meet biennially to review project progress and approve a two-year work plan. The work plan is reviewed by an assurance group of independent scientists who provide guidance on the scientific relevance and robustness of planned work.
Despite the COVID-19 pandemic, TIP’s agenda remained a priority throughout 2020. Some of TIP’s major accomplishments from the year include:
The topic of TRWP has been receiving increasing attention over the past several years from a large number of stakeholders, including international organizations, NGOs, governments and academic research institutions. As this group of stakeholders continues to expand, in addition to TIP, Goodyear participates as a member of regional tire trade associations (RTTAs), including the European Tyre and Rubber Manufacturers' Association (ETRMA) and the U.S. Tire Manufacturers Association (USTMA). The work with our regional associations involves advocacy and engaging with stakeholders to share tire industry research and expertise about TRWP, tires and tire-related materials.
In 2020, TIP continued research on TRWP. The research commissioned by TIP is conducted by independent research firms and consultants and guided by an advisory panel of academic experts. Recently published research from TIP includes:
- Analytical Method Development
- TRWP Aging Study
- TRWP Ecotoxicity Study
- TRWP Mass Balance Modeling
- TRWP Field Sampling
Beyond our engagement on TRWP with TIP and the RTTAs, Goodyear also takes into consideration impacts of TRWP as they relate to the sustainability of our products.
The Automotive Industry Action Group (AIAG) is a unique non-profit organization where Original Equipment Manufacturers (OEMs), suppliers, service providers, government entities and academia have worked collaboratively for more nearly 40 years to drive down costs and complexity within the automotive supply chain. In 2019, Goodyear joined AIAG’s Corporate Responsibility Steering Committee.
In 2020, the CRSC revised its mission and vision to advance and accelerate the current challenges facing the automotive industry. The committee also established strategies and objectives in line with the updated mission and vision.
As a nonpartisan entity founded in 1916, The Conference Board delivers insights to member organizations in such areas as sustainability, corporate philanthropy, social responsibility, education, and diversity and inclusion.
Goodyear is a member of The Conference Board’s Environmental, Social & Governance (ESG) Center and its Human Capital Center . We are involved in several councils and working groups as a part of these engagements.
Within the ESG Center, Goodyear participates in the Product Stewardship and Regulatory Affairs Council, which allows us to exchange ideas and best practices about product-related regulatory, compliance and responsibility matters with peers from other companies and industries. We also have representation in Sustainability Council 1: Strategy & Implementation, which comprises companies that strive to track, manage and reduce their environmental and social footprints in their operations and across their supply chains.
As part of the Human Capital Center, we are also a member of the Diversity and Inclusion Leadership Council , which delivers insights to help members optimize and enhance diversity and inclusion.
We explore, and work collectively, to improve various tire-related sustainability topics through our membership of several tire trade associations, including the USTMA and the ETRMA. USTMA released a report in 2018 on the state of sustainability for the U.S. tire industry with an updated version expected in 2021. ETRMA launched the European Tyre and Road Wear Particles (TRWP) Platform in 2018 with support from CSR-Europe. The Platform has created an open and inclusive dialogue among relevant stakeholders, including policymakers, industry, NGOs and academia. The Platform published two reports in its first year and ETRMA, USTMA and TIP are taking actions, including sponsoring research and collaboration, to help the industry and society better understand and respond to questions raised regarding TRWP.