WBCSD, founded in 1995, is a global, CEO-led organization of more than 200 leading sustainable businesses working together to accelerate the transition to a more sustainable world. Member companies come from all business sectors and all major economies, representing a combined revenue of more than USD $8.5 trillion and 19 million employees. WBCSD offers members the opportunity to participate in several programs and projects, including sector-specific projects like the Tire Industry Project (TIP). Goodyear has been a member of WBCSD for over 15 years as part of TIP, and in 2020, committed to being part of the Digitalization and Data in Urban Mobility project.
A WBCSD initiative, the Digitalization and Data in Urban Mobility project brings businesses and cities together, to implement system-level and integrated initiatives to steer urban mobility systems transformation toward a safer, cleaner, more accessible and more efficient future. WBCSD members are guiding and scaling digital solutions and data exchange between the public and private sectors to lower carbon emissions, enhance safety and accessibility, and reduce road congestion and pollution in cities. Goodyear committed to the project in 2020 and became a member in early 2021. We aim to understand how Goodyear’s beyond tires mobility strategy can contribute to and benefit from the opportunities stemming from the transformation of urban mobility.
Goodyear is a leader in the WBCSD‘s Tire Industry Project (TIP), formed in 2005 as a global, voluntary, CEO-led initiative undertaken by leading tire companies. Together, TIP member companies, representing approximately 65% of the world’s tire manufacturing capacity, work to anticipate, identify, analyze and address the potential human health and environmental impacts associated with tire development, use and management throughout the tire’s lifecycle.
TIP’s focus areas include materials and chemicals, tire and road wear particles (TRWP), end-of-life tire management, and tools and frameworks. TIP member CEOs meet biennially to review project progress and approve a two-year work plan. The work plan is reviewed by an assurance group of independent scientists, who provide guidance on the scientific relevance and robustness of planned work.
Tire Industry Project (TIP) members and other stakeholders, including automakers, rubber producers and traders, other end users, and civil society, launched the Global Platform for Sustainable Natural Rubber (GPSNR) in 2018 to move the natural rubber industry toward a sustainable natural rubber supply chain.
In addition to being a GPSNR founding member, Goodyear continues to be an active GPSNR member. We continue to prioritize direct engagement within GPSNR working groups, or indirect engagement as appropriate. We maintain a role on the Executive Committee representing the tiremaker category. We are the co-chair for the Strategy & Objectives Working Group that completed the Environmental & Social Risk Studies and developed GPSNR’s Theory of Change. Work within this group refocused during 2022 on understanding how to assess risk within the global natural rubber supply chain to support the development of a GPSNR assurance model that members can use to verify the natural rubber they use comes from sustainable sources. Goodyear also is involved with the Shared Responsibility Framework and Assurance Model working groups.
The Coalition for Reimagined Mobility (CRM) brings together business, government and academic leaders to shape policy for more equitable and sustainable solutions that leverage technology to improve the movement of people and goods around the world. CRM conducts research and advocacy to advance platforms that prioritize people while ensuring the well-being and security of the planet.
The Automotive Industry Action Group (AIAG) is a unique non-profit organization where Original Equipment Manufacturers (OEMs), suppliers, service providers, government entities and academia have worked collaboratively for more than 38 years to drive down costs and complexity within the automotive supply chain. In 2019, Goodyear joined AIAG’s Corporate Responsibility Steering Committee (CRSC). In 2022, the CRSC continued to raise awareness of emerging topics in the areas of environmental, human rights, sustainability and conflict minerals. It also continues to work to align reporting standards within the automotive industry.
As a non-partisan entity founded in 1916, The Conference Board delivers insights to member organizations in such areas as sustainability, corporate philanthropy, social responsibility, education, and diversity and inclusion. Goodyear is a member of The Conference Board’s Environmental, Social & Governance (ESG) Center and its Human Capital Center. We are involved in several councils and working groups as a part of these engagements.
Within the ESG Center, Goodyear participates in the Product Stewardship and Regulatory Affairs Council, which allows us to exchange ideas and best practices about product-related regulatory, compliance and responsibility matters with peers from other companies and industries.
We explore and work collectively to improve various tire-related sustainability topics through our membership in several regional tire trade associations, including the U.S. Tire Manufacturers Association (USTMA) and the European Tyre and Rubber Manufacturers’ Association (ETRMA).
Through ETRMA and USTMA, we are engaged in continuous dialogue with policymakers, industry, NGOs and academia, contributing to sustainable development objectives and regulations. Some examples include deforestation-free supply chains, mitigation of TRWP through the establishment of a robust and efficient test method to tire abrasion, evaluation of tire chemicals, as well as sharing tire industry research and expertise about TRWP, tires and tire-related materials.