Our Commitment

A Message from Rich Kramer

Goodyear defines sustainability as responsibly balancing environmental, societal and financial demands without compromising the ability of future generations to meet their needs. This definition helps guide our decisions, and over the past 12 months, our more than 70,000 associates around the world have exhibited resiliency and determination, making notable strides toward our sustainability ambitions.

At Goodyear, we are committed to ethical and sustainable practices to protect our planet and people; give back to the community; provide a safe, inclusive and healthy workplace; and engage our associates in these efforts.

Our Approach to Sustainability
The Goodyear Strategy Roadmap outlines how we win, how we work and where we focus as one Goodyear team. One of our focus areas is sustainability. Sustainability is an integral part of our business strategy and how we work. We have integrated sustainability throughout the organization, and it is through this integration—in our business units and functions—that we are building momentum and achieving sustainable business outcomes. We are creating value by identifying opportunities and risks, developing strategies to address them and collaborating with our customers and other stakeholders to understand their goals and how we can work together to help achieve them. The results of these efforts and the level of engagement among our associates worldwide has been both inspiring and fruitful.

The integration of sustainability into Goodyear also demonstrates how we are maturing as an organization and on the path to having a truly sustainable business model. In 2021, we adopted a sustainability maturity model to inform, guide and advance our work. And, over the past year, we have made great strides. For example, in 2022, we developed our decarbonization roadmap that outlines our climate strategy, added functional resources within our regions and key areas of the business, and continued our focus on social issues, including human rights. We use the United Nations Sustainable Development Goals (SDGs) to outline our ambitions and opportunities, as well as the problems we are looking to solve. We also use them as a guide for our strategy, including how we identify risks to our current business model and opportunities to innovate and solve problems affecting society today. We detail how we support these goals in this report.

We continue to work with our customers and other stakeholders worldwide to advance our respective sustainability efforts and goals. This is truly a team effort as we all work toward building a better future.

At Goodyear, we also look at those topics identified as industry megatrends by the Tire Industry Project leaders. These topics are circularity, climate, industry 4.0, human rights, safety and well-being. We utilize these megatrends as we set goals, develop strategies and align with possible collaborators.

Our Accomplishments
In late 2021, we announced our climate ambition, with a goal of achieving net-zero Scope 1 and 2 as well as certain Scope 3 greenhouse gas emissions by 2050. Over the past year, we developed our decarbonization roadmap and integrated our near- and long-term climate ambitions into key business processes throughout the organization. We will continue to evolve and update strategies that will enable us to reach our 2050 goal.

The progress we are making in renewable electricity will help us achieve our near-term climate ambition of reducing Scope 1 and Scope 2 emissions by 46% by 2030. As of 2022, our operations in EMEA are now powered by 100% renewable electricity, and we increased the utilization of renewable electricity through procurement and on-site generation to 34% across our global footprint, up from 3% in 2019.

We continually work to seek sustainable material options that deliver product performance while meeting our high standards of quality and safety. In 2022, our team developed a demonstration tire made of 90% sustainable materials* that was unveiled in January 2023. This demonstration tire is approved for road use and includes 17 ingredients across 12 different tire components. The tire was tested and found to have improved rolling resistance when compared to a reference tire made with traditional materials. This means it has the potential for fuel savings and a reduction in its lifetime carbon footprint. At the same time, we plan to sell an up to 70% sustainable-material tire in the United States in 2023. This puts us further along the path of introducing a 100% sustainable-material tire to the market by 2030.

We also introduced and increased the size availability of the first electric vehicle replacement tire in North America, the ElectricDrive™ GT, and introduced the first transit and waste-haul tire, the Endurance™ WHA, with soybean oil, which replaced petroleum oil in the tire tread compound, as we progress to our 2040 goal to fully replace petroleum-derived oils in our products. Finally, we initiated a multi-year, multi-million-dollar program supported by the U.S. Department of Defense to develop a domestic source of natural rubber from a specific species of dandelion.

In 2022, we established a cross-functional team of associates, representing Legal, Procurement, Communications, Learning and Development and Global Sustainability to advance our human rights strategy. This team developed an education module, increased internal communication efforts on the topic, implemented additional policies, updated our current policy and developed plans to enhance our supplier screening.

Since our founding, we have taken actions to nurture a diverse, honest and safe workplace that drives results for our customers, has a positive impact on our communities and enables our associates to realize their full potential. Over the past year, our global teams have achieved incredible accomplishments in this space, including launching a global employer value proposition to attract the right talent, giving back to our communities through the annual Global Week of Volunteering, celebrating a centennial of women’s organizations at Goodyear and reinforcing ethical behavior through training programs. It’s evident through these milestones and many more, that our proactive approach to sustaining an Inspiring Culture achieves the greatest impact for our business and our teams around the world.

Our Challenges and Opportunities
In our Corporate Responsibility Report, we not only reflect on our accomplishments, but we share the challenges that we have encountered over the past year, and the strategies we are putting in place to overcome them and help us build a more sustainable future.

Our serious incident (SI) rate is not where we want it to be. We remain committed to take actions needed to further our goal of eliminating all serious injuries and fatalities in our workplace. We will continue to learn and build maturity in SI prevention, and teams throughout our global footprint are committed to reaching our goal of zero.

Our work to reach our net-zero climate ambition is just beginning and will take time, testing, investment and collaboration across our organization and value chain. This includes building detailed plans for each of our emissions hotspots, identifying the right tools and technologies to help us implement these and understanding our value chain’s impacts.

We understand that challenges will come up along our sustainability journey, but we see these as opportunities for us to learn, grow and institute new ways of working.

Looking Ahead
In 2022, we conducted a double materiality assessment to refresh our high-priority environmental, social and governance topics. This will guide our work and focus in coming years, and we will report on these topics in our 2023 Corporate Responsibility Report.

We will continue to stay on course, working toward the goals outlined in this report, and we will work with our customers and others. For example, we are continuing to partner with and learn from our supply base as we work toward our 2030 goal of a 100% sustainable-material tire. We are also identifying new partners with whom we can collaborate as we look toward our advanced mobility targets.

I’m proud of our associates and the progress we are making toward our sustainability goals. We understand that the expectations of both our internal and external stakeholders are high. Our commitment to sustainability and sharing a clear path forward is unwavering. We embrace the opportunities those expectations present and are committed to keeping the world moving. The foundation of Goodyear is our people. It is because of their dedication and hard work that we are able to act responsibly today, anticipate changes for tomorrow and build a better future for all.


Chairman, Chief Executive Officer and President

* A sustainable material is defined as a bio-based/renewable, recycled material or one that may be produced using or contributing to other sustainable practices for resource conservation and/or emissions reductions including mass-balance materials.

Richard J. Kramer

Chairman, Chief Executive Officer and President