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Our Commitment

Company History


A message from Rich Kramer and Ellis Jones.

Messages from Rich Kramer and Ellis Jones

It would have been easy to lose sight of the future while facing the unprecedented challenges brought on by the COVID-19 pandemic. But such was not the case for Goodyear, where our associates demonstrated remarkable resilience, delivering on immediate business needs while also continuing to position the company as a future mobility leader – and never losing sight of our commitment to corporate responsibility.  

When it came to our near-term business needs, associates worked safely and rapidly to serve customers and consumers in the ways that they preferred. Goodyear associates in our retail stores and commercial tire and service centers, along with our network of aligned dealers and distributors, continued serving first responders and essential workers with new “zero touch” and mobile offerings. And our plant associates continued to produce the tires that keep fleets of all sizes moving. In all cases, the health and wellbeing of associates were always our top priority.

Goodyear associates around the world maintained their positive momentum during the most challenging months of the pandemic, enabling our strong performance in 2020 that positioned us for a brighter future.

While the COVID-19 pandemic continues to affect us all, in some parts of the world there are encouraging signs and reasons for optimism as of this publication. Throughout the pandemic, Goodyear benefited from having a clear framework that defines our corporate responsibility commitment: Goodyear Better Future. Regardless of what we were working on or where we were working from, we were united in our focus on Sustainable Sourcing, Responsible Operations, Advanced Mobility and Inspiring Culture.

Our report reflects not only on our performance in the context of the pandemic, but also in terms of our normal activities supporting Goodyear Better Future. You will also find stories of the unique ways our associates around the world remained devoted to customers, consumers and communities.

I am proud of our response to the pandemic and I’m equally pleased that we were able to maintain our commitment to a Better Future. As we look to brighter days ahead, we will continue to maintain our commitment to safety, quality, integrity and responsibility. These are non-negotiable, no matter the external challenges we face.


Chairman, Chief Executive Officer and President


Richard J. Kramer

Chairman, Chief Executive Officer and President

Message from Ellis Jones.

Througout 2020, Goodyear confronted both immediate and long-term impacts of the global COVID-19 pandemic while keeping our corporate responsibility top of mind. Our teams leveraged strategies and actions from our Goodyear Better Future framework to quickly respond and align on the focus areas most important to our associates and external stakeholders. All Better Future pillars are important, but the strategies developed in the Responsible Operations and Inspiring Culture pillars have proven to be especially critical as we continue to navigate our way through the pandemic. 

Responsible Operations

Goodyear's business continuity team played a crucial role in our ability to protect our associates while serving our customers — many of whom were essential to the pandemic response — and maintain the transportation of critical goods and services.

In January 2020, as the COVID-19 pandemic grew in scale, we quickly assembled global and regional crisis management teams, building upon existing business continuity teams. Consisting of more than 500 associates and over 20 workstreams, the teams established processes, tools and systems, including case tracking, site operating protocols and return-to-work training in 19 countries.

As we resumed production with a phased ramp-up, Goodyear continued to manage our operations with focus on health and safety. Our team remains focused on preventing the threat of illness and injury within our workplace.

Inspiring Culture

Our strategies and actions to foster an inspiring culture proved to be a critical element in our response to COVID-19. At Goodyear, we believe a diverse workforce is critical to our long-term success. Embracing and valuing differences allows us to attract top talent, improve associate satisfaction and engagement, foster innovation and meld varying experiences and perspectives to drive enhanced customer service, business creativity and decision-making — all key activities that are even more important when responding to the ongoing global health crisis. Our strategies and actions to foster an inspiring culture resulted in our highest associate engagement scores recorded to date.

As we continue to execute our pandemic strategy, we are mindful of the increasing importance of viewing our strategy through the lens of environmental, social and governance (ESG). Current issues and focus areas — such as strengthening our inclusive culture so associates can bring their whole selves to work and responding to climate change — are critical to our ability to meet the needs of our stakeholders and these are the right things to prioritize. Thanks to our commitment and execution of our strategy, Goodyear continues to work to meet the expectations of our internal and external stakeholders across our global footprint.  

During the pandemic, our associates exercised remarkable agility in finding new ways to work and stay close to our customers and each other. We believe the lessons our associates learned from adapting to the challenges of 2020 will help shape how we work in a post-pandemic world. And our attention on reducing waste, water consumption, and greenhouse gas and other emissions help address our responsibility to fight climate change. We are committed to the goals highlighted in this report and working to establishing longer term goals for climate change, circularity and diversity and inclusion.

Though we hope to never again face a crisis like COVID-19, we are proud of our team’s response and our unwavering commitment to corporate responsibility. Our path may have changed, but our destination remains the same: to be the industry leader and set the pace for corporate responsibility.


Vice President, Global Environmental, Health, Safety and Sustainability (EHS&S) and Business Continuity

Ellis A. Jones

Vice President, Global Environmental, Health, Safety and Sustainability (EHS&S) and Business Continuity