Product Quality

Company History


Our customers and consumers demand high-quality tires that will help them get where they need to go safely. Quality is an integral part of our Strategy Roadmap, with a vision to be the tire supplier of choice across the world by delivering industry-best products, processes and programs.

Quality is an integral part of our Strategy Roadmap, with a vision to be the tire supplier of choice across the world by providing industry-leading tire quality, performance and service.

We ensure consistent quality through our robust Quality Management System (QMS). Our QMS provides a framework for our quality standards, minimum requirements and best practices that govern and enable our global operations. Goodyear continuously improves our QMS through the execution of our global quality strategy, ensuring that we retain a quality leadership position in every region where we operate.

Another way we ensure quality consistency across our facilities is through certified adherence to industry-accepted standards. While all of our facilities are ISO 9001-certified, our OEM-producing plants are certified to the higher IATF 16949 standard, which is specific to the automotive industry and required by certain customers.

Quality is touched by every major level of the company. Goodyear has a Product Performance Advisory Committee comprised of SVP & General Counsel; SVP, Global Operations and Chief Technology Officer; VP Global Quality; VP Global Manufacturing; Director Government Compliance and Product Performance; and the president of the applicable strategic business unit. The committee meets as needed to discuss product quality issues, including those that may require some field action. There are also quarterly reviews with members of senior management to review field performance data. In addition, there are global-, regional- and plant-level quality teams that manage quality procedures and audits and implement continuous improvement actions when necessary. Finally, our production associates receive annual training on product quality and safety. This organizational approach, coupled with robust early warning systems and containment procedures, helps Goodyear maintain an industry leading position in the area of product field performance.

Manufacturing facility audits, by both local plant associates and regional functional experts, are conducted through a structured and layered audit process approach. This approach fosters engagement and ownership of our quality standards down to the floor-level associate.

Additionally, external OEM customer auditors and third-party auditors who review adherence to international quality standards, such as ISO 9000, IATF 16949 and AS 9100, complement our internal assessments.