Company History


We always appreciate the opportunity to consider new sponsorships, and thank you for your interest in Goodyear.

If you’re interested in Goodyear as a sponsor for a sports, entertainment, lifestyle or gaming enterprise in the U.S. or Canada, please consult the following information to submit a proposal for consideration.



Important Information

Generally speaking, Goodyear evaluates sponsorship proposals based on the following factors:

  • Reach among the company's customer and consumer base
  • Compatibility with the company's marketing initiatives
  • Size and scale of the opportunity, including specific demographic

To provide the appropriate lead-time for marketing sponsorship decisions, a proposal must be submitted at least 90 days prior to the start date of the sponsorship. Goodyear will not consider proposals that do not meet this timeframe.

Please note that most reviews are completed within 60 to 90 days. However, if you would like for Goodyear to consider a national or large regional opportunity, please submit your proposal a minimum of six months prior to its start date to allow for appropriate consideration.

This page serves as a sponsorship proposal intake point for Goodyear North America. However, if your request falls under one of the following areas, please click the following links to contact the appropriate party.

Given Goodyear's current consumer marketing strategy and sponsorship portfolio, the company does not presently lend corporate-level sponsorship support to the following:

  • Combat sports (including mixed martial arts, boxing or other like sports)
  • Public expos or conventions
  • Requests that benefit an individual person or family
  • Religious activities, in whole or in part, for the purpose of furthering religious doctrine
  • Travel expenses
  • New product/merchandise proposals
  • Door prizes, raffles or other giveaways
  • School-affiliated trips
  • Politically-charged/polarizing events or organizations

Submission Instructions

There are two options for submitting proposed sponsorships for Goodyear's consideration. Goodyear will receive sponsorship proposals either electronically or by mail.

If submitting electronically, apply online.

If submitting by mail, please send to:

The Goodyear Tire & Rubber Company
Attention: Sponsorships and Asset Marketing (Department 744)
200 Innovation Way
Akron, OH 44316

All proposed sponsorships will be evaluated based on the information included in each individual proposal. Submission of any additional materials (e.g. property overviews, demographic profiles) is optional and any such materials should contain only information that is non-confidential, non-proprietary and unrestricted in usage. Please refer to the Terms & Conditions at the bottom of this page for more information regarding sponsorship proposals.

Regarding your sponsorship proposal, you will receive a reply via the means you submitted your original proposal (either electronic correspondence or mail) from a member of Goodyear's Sponsorship and Asset Marketing team within 60 days from the date of your electronic submission or the postmark date on your mail submission.

Terms & Conditions

A sponsorship proposal ("proposal") is defined by Goodyear as a solicitation from a third party to engage in a business relationship ("sponsorship") with the company in exchange for marketing rights, assets or other benefits. By submitting a proposal to Goodyear, you agree to all of the following terms and conditions:

  • You are the sole owner of your proposal and all rights association, or you have the right to submit the proposal and to transfer and assign to Goodyear all rights in the proposal.
  • Submitting a proposal to Goodyear in no way represents any relationship or agreement between Goodyear and the submitting party.
  • Goodyear has no obligation to move forward in any way with any party that submits a proposal for its consideration.
  • Additionally, the submitting party has no rights to any compensation from Goodyear by submitting a proposal.
  • Goodyear extends no rights or approvals to the submitting party based on any proposal.
  • Goodyear, at its sole discretion, may form sponsorships with outside parties based on proposals received either via this site, by mail or any other means of Goodyear's choosing.
  • Any such proposal or resulting sponsorship shall be governed by a separate agreement between Goodyear and the sponsored party. No other terms, including this form, shall govern such agreement.


Idea Submission to Goodyear

Other than sponsorship proposals, please do not submit any unsolicited ideas, suggestions, or other works ("submissions") in any form to Goodyear or any of its employees.

Please note that the sole purpose of this policy is to avoid potential misunderstandings or disputes when Goodyear's business operations or marketing strategies seem similar to ideas submitted to Goodyear.

If, despite our request that you not send us your idea submission, you still submit it, then regardless of what your submission says, the following terms shall apply:

  • You warrant and represent that you consent to the submission and use of any materials by Goodyear.
  • You are the sole owner of your submission and all rights associated with the submission.
  • You have the right to submit the submission and to transfer and assign to Goodyear all rights associated with your submission.
  • Your idea consists of only your original work and no part of your submission has previously been published anywhere else.
  • You have not granted any person, corporation or other entity any rights to use your submission.
  • Your submission meets the criteria above.
  • Your submission does not defame or violate the rights of publicity or privacy of any person, living or deceased, or otherwise infringe upon the publicity rights or privacy of any third person, living or deceased, or otherwise infringe upon any person's personal or property rights or other third party rights.
  • Your submission is not offensive or inappropriate, as determined by Sponsor in its sole discretion, nor does it violate any law.
  • If your submission contains references to third parties, you will provide written and signed third-party authorizations upon request of Sponsor in a form and manner acceptable to Goodyear.
  • Failure to provide such proof on request may render your idea submission null and void.
  • The submission and its contents will automatically become the property of Goodyear, without any compensation to you.
  • Goodyear may use or redistribute the submission and its contents for any purpose, in any way.
  • Goodyear may use any or all parts of the submission and its contents for any purpose and in any way.
  • Goodyear is not held responsible by you in working with any additional party that submits a similar idea.
  • There is no obligation for Goodyear to review the submission or keep any submission confidential.