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Newsroom / Licensing Application

Licensing Application

Interested in leveraging the Goodyear brand for your products? Please complete the application below.

For more than 125 years, Goodyear has been using its famous trademark in connection with various products and services. We are always on the lookout for new products to bring under the Goodyear brand, while being mindful of our long and successful heritage. Please complete the application below if you are interested in becoming a licensee.

APPLICANT INFORMATION
FINANCIAL INFORMATION
PRODUCT DETAILS
SALES AND DISTRIBUTION INFORMATION
PROMOTIONAL INFORMATION

Please make sure you've entered valid information for all required fields

1. Enter Your application Information

*Asterisk indicates required fields

Thank you for your interest in the Goodyear Tire & Rubber Company. Goodyear was founded over 100 years ago in Akron, OH. Our Goodyear and Winged Foot Design has developed a level of recognition and goodwill found in only the most valuable of commercial symbols. It is truly a famous brand.

Title

First Name*

Last Name*

Primary Contact for Follow-Up*

Address Line 1*

Address Line 2

City*

State/Province*

ZIP Code/Postal Code*

Country*

Email*

Phone Number

Company Website

Are you a corporation?*

Yes

Country of Incorporation*

Principle Owners*

Number of Years in Business

Current Number of Employees

Is your primary business manufacturing?

Yes

Which property would you like to use?

Check all that apply

Goodyear

Goodyear Vintage

Goodyear Tires

Wingfoot

Goodyear Racing

Goodyear Sub Brand

Goodyear Blimp

Other

Do you hold any current licenses with any other companies?

Yes

Listing Company Years

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2. Enter Your Financial Information

Does your company carry liability insurance?*

Yes

Insurance Carrier*

Amount of Coverage Dollars

As an individual, partner or an officer of a corporation, have you ever filed for bankruptcy voluntarily or been proceeded against involuntarily as a bankruptcy?*

Yes

Please give details (Date, court, case number, etc.)

Banking Institution

Address Line 1

Address Line 2

Primary Contact for Financial Information

Phone

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3. Tell Us About Your Product

Each prospective license will be carefully evaluated by the following principles:

Innovative product
Industry leader
Adheres to our Global Human Rights Policy
Strong financial and business practices
Enhances the Goodyear brand

Description of proposed licensed product(s)*

How does this product fit the Goodyear brand?*

Is a prototype or sample of the proposed product available for review?*

Yes

Would you be willing to source or manufacture products exclusively for Goodyear?*

Yes

Proposed Wholesale Price*

Proposed Retail Price*

Can you maintain an active inventory of the proposed product(s)?*

Yes

What product mix do you currently offer?

What resources do you employ for product research and development?

If any paint is used in manufacturing, is it lead and chrome free?

Yes

What type of packaging does your product require?

What is your production capacity to meet the anticipated customer demand?

What date do you anticipate that your product(s) will come to market?

Month

Year

If you will not manufacture the product(s), who is the manufacturer?

At the end of this form, you may attach an applicable MSDS for your proposed product. Return to top

4. Enter your Sales and Distribution Information

Under this license, how many units do you project selling:

In Year 1*

In Year 2*

Will the proposed product(s) be sold only by your own sales force?*

Yes

If your distribution is limited geographically, please list the states or countries*

Please list the distribution channels you plan to utilize* (e.g. Retail, dealers, wholesale, direct marketing, trade shows, catalogs. If retail, please list specific retail stores.)

What is the size of your sales force (Number of representatives)?

What is your distribution capactiy?

What customer service / support capabilities do you have in place?

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Enter your Promotional Information

What amount of advertising, promotion and merchandising funds do you plan to spend in support of this new licensed product for the first year, should you receive a license?*

What types of promotional mediums will be used to promote your product(s)? Please list specifics. (e.g. Magazines, Press, Point of Purchase, Literature, Direct Mail, Catalogs, Co-op programs, Sales / Trade Incentives.)

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Enter Any Additional Information

The more information you can provide, the faster we can make a decision about your license.

Is there anything else you would like us to consider?

Please provide copies of any of the items listed in this form. (Acceptable file types are: pptx, xlsx, docx, pdf, jpg and png).

Choose File No file selected

Thank you for your request.

In an effort to maintain the strength of the Goodyear brand, our team takes very careful consideration before entering into any licensing agreement. For this reason, it can take up to two weeks before you receive your response. Thank you again for showing interest in partnering with Goodyear.