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Important note for individuals located in (or whose PII is processed by Goodyear entities established in) the European Union (EU), Iceland, Liechtenstein, Norway, and Switzerland
This Policy consists of:
If you are located in (or if your PII is processed in) one of the above jurisdictions, Goodyear encourages you to read the EU Addendum, which contains important additional information about the processing by Goodyear of PII originating from or processed in those countries.
Notice to California Residents
If you are a California resident, you may have certain additional rights under the California Consumer Privacy Act, California Civil Code Section 1798. Visit our Your California Privacy Rights page for more information.
This Policy applies to any and all forms of “processing” (as defined below) of PII in any format or medium, relating to (i) individuals who are customers, prospective customers, suppliers and prospective suppliers with whom Goodyear does business or (ii) representatives or contact persons of such customers, suppliers, and prospective customers and suppliers.
The Policy does not apply to any information processed about legal entities as such.
For purposes of this Policy, the following definitions shall apply:
“European Economic Area” or “EEA” means the Member States of the European Union plus Iceland, Liechtenstein, Norway, and Switzerland.
"Personally Identifiable Information" or “PII” means any information or set of information, whether alone or in combination with other Personally Identifiable Information, processed by Goodyear, which is sufficient to identify an individual. Personally Identifiable Information does not include information that is anonymous, nor does it include publicly available information that has not been combined with non-public Personally Identifiable Information. For PII originating from or processed in the EEA, PII shall have the meaning given to it in the EU Addendum.
“Processing” shall mean any operation or set of operations that is performed upon PII or sets of PII, whether or not by automatic means, such as collection, recording, organization, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, blocking, erasure or destruction and the verb “to process” shall be construed accordingly.
As used in this Policy, “Goodyear” means The Goodyear Tire & Rubber Company and its affiliates.
When processing PII, Goodyear shall follow these principles:
Notice and Consent
Goodyear endeavors to inform persons whose PII Goodyear collects, in accordance with applicable law. This includes providing information about (i) the purposes for which Goodyear collects and uses the PII, (ii) the types of third parties to which Goodyear discloses (or may disclose) that PII, and (iii) the choices and means Goodyear offers the subjects of the PII for limiting the use and disclosure of their PII.
Unless otherwise required under applicable law, Goodyear will endeavor to provide notice when persons are first asked to provide PII to Goodyear, or as soon as practicable thereafter.
Unless permitted by applicable law, no PII is collected without first obtaining the consent of the individual for the collection, use and disclosure of that PII. In some circumstances the consent for Goodyear to collect PII may arise from the nature of the relationship between Goodyear and the individual, or an individual’s interaction with Goodyear, such as by using a Goodyear website or engaging in a transaction with Goodyear.
Goodyear, and third parties on its behalf, use the PII collected from you for purposes such as, but not limited to, user registration; administering and tracking a purchase, payment, return, warranty or rebate; arranging for services; inviting participation in online surveys; requesting feedback on products and services; and otherwise communicating with you through various channels.
Subject to any stricter requirements under applicable law, Goodyear will endeavor to offer persons whose PII it possesses an opportunity, where feasible and reasonable under the circumstances, to choose whether their PII is to be (a) disclosed to a third party, or (b) used for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual. Goodyear will endeavor to provide individuals with mechanisms, reasonable under the circumstances, to exercise their choices.
If your PII is originating from or processed in the EEA, please refer to the section “Your Rights” in the EU Addendum for an overview of your rights in this context.
Upon request and/or when required or otherwise appropriate, and within periods (if any) set by applicable law, Goodyear will endeavor to grant individuals reasonable access to the PII that Goodyear holds about them. Such access may be denied by Goodyear where the denial is permitted by applicable law and every request from an individual will be assessed on a case by case basis. In the event a request is denied, Goodyear will notify the individual regarding the reasons for denial in writing. Consistent with how your PII is maintained in the ordinary course of Goodyear's business, Goodyear will provide the information in an understandable form. We may impose a reasonable charge when a request is made (e.g., for photocopying or postage) to the extent permitted under applicable law. In addition, Goodyear will endeavor to take reasonable steps to permit individuals to correct, amend, or delete PII that is demonstrated to be inaccurate or incomplete. To guard against fraudulent requests for access, Goodyear may require sufficient information to allow it to confirm the identity of the individual making the request before granting access.
If your PII is originating from or processed in the EEA, please refer to the section “Your Rights” in the EU Addendum for an overview of your rights, including your right of access and correction.
Subject to any stricter requirements under applicable law, Goodyear will endeavor to use PII only in ways that are compatible with the purposes for which the PII was collected or in ways that are subsequently authorized by the individual. Goodyear will endeavor to take reasonable steps to ensure that PII is relevant to its intended use, accurate, complete, and current.
Goodyear is not in the business of selling PII to others, but may share your PII with subsidiaries or affiliates controlled by Goodyear, and with third party service providers that perform services on Goodyear’s behalf. Examples of these services include fulfilling orders, sending postal mail and e-mail, analyzing data, providing marketing assistance, processing credit card payments, providing customer service, requesting feedback on products and services, and sending you marketing and promotional materials, service updates and reminders.
For PII originating from or processed in the EEA, a list of the relevant categories of third-party recipients can be found in the EU Addendum (see section “Third-Party Recipients”).
If your PII is originating from or processed in the EEA, please refer to the paragraphs “Legal Basis for the Processing” and “Transfers Outside the EEA” in the EU Addendum.
Because Goodyear does business in many countries, PII collected by Goodyear in one country may be processed in another country, the laws of which may provide different levels of protection from those in the country where the PII was first collected. PII gathered in one country may be subject to access by and disclosure to law enforcement agencies of jurisdictions other than the country where the PII was first collected. Goodyear also may share PII with organizations and entities that perform services on its behalf, and these organizations and entities may be located in countries other than the country in which the PII was first collected.
Goodyear takes reasonable and appropriate precautions to protect PII in its possession from loss, misuse and unauthorized access, disclosure, alteration and destruction, and to respond to the misuse, loss or unauthorized use of such PII.
Goodyear will regularly review compliance with this and other Goodyear privacy policies. Except to the extent otherwise prohibited by applicable law, any Goodyear employee, associate or contractor that Goodyear determines is in violation of this Policy will be subject to appropriate disciplinary action up to and including termination of employment or engagement.
Any questions or concerns regarding the use or disclosure of PII should be directed to Goodyear at the address given below. Goodyear will investigate and attempt to resolve complaints and disputes regarding use and disclosure of PII in accordance with the principles contained in this Policy.
Questions or comments about this Policy should be submitted to the following person, by mail or e-mail:
The purpose of this EU Addendum is to provide the information required under the General Data Protection Regulation, applicable in the EEA as from May 25, 2018 (the "GDPR"), including:
For the purposes of the EU Addendum, the following definitions shall apply:
“Controller” generally means the legal entity that determines the purposes (i.e. why) and the means (i.e. how) of the processing of PII under this Policy.
“Goodyear” means the legal entity within the EEA identified as the Controller under the paragraph “ Controller” of this EU Addendum.
“Personally Identifiable Information” or “PII” means any information that constitutes “personal data” under the GDPR, namely any information relating to an identified or identifiable natural person.
“Processor” means a natural or legal person that processes PII on behalf of the Controller. Goodyear’s processors may be Goodyear subsidiaries, affiliates or third-party suppliers and service providers. Goodyear will conclude a data processing agreement with its Processors to ensure your PII is processed in accordance with the GDPR.
Goodyear in the EEA is made up of different legal entities, i.e. Goodyear Dunlop Tires Europe BV and its affiliates. When we mention “Goodyear,” “we,” “us,” or “our” in this addendum, we are referring to the relevant Goodyear legal entity in the EEA that determines the purposes and means of processing your PII under this policy. We will let you know which entity will be the Controller for your PII when we collect your PII.
Your PII may be collected whenever Goodyear:
We may collect:
This information may either be directly provided by the above individuals or provided by the legal entity for whom they work (e.g. if they are the contact person designated by their employer to manage the commercial relations with Goodyear).
Please note that in some countries, car identification information may also be obtained from publicly accessible sources to which we have access to link the license plate with the car identification information.
You are not subject to any legal obligation to provide your PII to Goodyear. However, access to and use of any goods or services provided by us may not be able to commence or continue if you do not provide such PII.
Goodyear, and Processors acting on its behalf, process the PII collected from you for a specific purpose and only process the PII that is relevant to achieve that purpose.
We process PII to:
We are not allowed to process PII if we do not have a valid legal ground. Therefore, we will only process PII if:
We may transfer PII to our employees (to the extent they need it to perform their tasks) and other Goodyear affiliates. Such other companies will either act as another controller (in which case you will be separately informed about this processing) or only process PII on behalf and upon request of the Controller (thereby acting as a Processor).
In addition, we may also transfer your PII to third party Processors that are not Goodyear affiliates to complete the purposes listed above, to the extent they need it to carry out the instructions we have given to them.
Such third-party Processors include:
Your PII may also be disclosed to:
The PII transferred within or outside Goodyear may also be processed in a country outside the EEA.
If your PII is transferred outside the EEA, we will enter into EU standard contractual clauses approved by the European Commission prior to such transfer to ensure the required level of protection for the transferred PII. You may request additional information in this respect and obtain a copy of the relevant safeguard we have put in place by exercising your rights as set out below (see section “Your Rights”).
We will retain your PII for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.
The criteria we use to determine retention periods for PII include: the purposes for which the PII is collected, legal statutory limitation periods, retention periods imposed by law, applicable contractual requirements and relevant industry standards.
You have a right of access to your PII as processed by Goodyear under this Policy. If you believe that any information we hold about you is incorrect or incomplete, you may also request the correction thereof. Goodyear will promptly correct any such information.
You also have the right to:
Goodyear will honour such requests, withdrawals or objections as required under the applicable data protection rules.
In addition, you also have the right to data portability. This is the right to obtain the PII you have provided to Goodyear in a structured, commonly used and machine-readable format and request the transmission of such PII to you or a third party, without hindrance from Goodyear and subject to your own confidentiality obligations.
To exercise the above rights, please send an email to firstname.lastname@example.org.
If you have any questions or are not satisfied with how Goodyear processes your PII, please let us know by sending an e-mail at email@example.com or a written and signed request to Goodyear Dunlop Tires Operations S.A., Avenue Gordon Smith, L-7750 Colmar-Berg (Grand-Duchy of Luxembourg). We will examine your question or complaint and get back to you as soon as possible.
You also always have the right to file a complaint with the competent data protection authority.
 Regulation 2016/679 of the EU Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC.
 An identifiable natural person is a person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.